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Summary required readings and articles - Customer Models RUG - MADS 2021-2022
Summary of the required readings and articles for the course customer models at the university of Groningen: - Modeling markets by Leeflang et al. (2015): Chapter 1, 2, 8 (p.261-278, 285-288), 9 (p.322-325) - Advanced individual demand models by Fok (2017) - A logit model of brand choice calibrated on scanner data by Guadagni&Little (1983) - The entry strategy of retail firms into transition economies by Gielens et al. (2007) - The impact of instant reward programs and bonus premiums on con...
- Summary
- • 29 pages •
Summary of the required readings and articles for the course customer models at the university of Groningen: - Modeling markets by Leeflang et al. (2015): Chapter 1, 2, 8 (p.261-278, 285-288), 9 (p.322-325) - Advanced individual demand models by Fok (2017) - A logit model of brand choice calibrated on scanner data by Guadagni&Little (1983) - The entry strategy of retail firms into transition economies by Gielens et al. (2007) - The impact of instant reward programs and bonus premiums on con...
SUMMARY ALL ARTICLES Digital Marketing Intelligence - MADS RUG 2021-2022
Summary of required articles of the course DMI at the RUG (2021-2022): - Digital marketing: A framework, review and research agenda (Kannan & Li, 2017) - Exploring the effects of what (product) and where (website) characteristics on online shopping behavior (Mallapragada et al., 2016) - Path to purpose? How online customer journeys differ for hedonic versus utilitarian purchases (Li et al., 2020) - Online display advertising for CPG brands: (when) does it work? (Van Ewijk et al., 2021) -...
- Summary
- • 41 pages •
Summary of required articles of the course DMI at the RUG (2021-2022): - Digital marketing: A framework, review and research agenda (Kannan & Li, 2017) - Exploring the effects of what (product) and where (website) characteristics on online shopping behavior (Mallapragada et al., 2016) - Path to purpose? How online customer journeys differ for hedonic versus utilitarian purchases (Li et al., 2020) - Online display advertising for CPG brands: (when) does it work? (Van Ewijk et al., 2021) -...
Summary Market Models - MADS RUG 2021-2022
Summary for the course market models at the University of Groningen, included in the master's programme Marketing Analytics and Data Science. The summary includes the required chapters of the book Modeling Markets by Leeflang et al., which are chapters 1 until 6.3. The summary also includes the required papers: On the use of econometric models for policy simulation in marketing (Franses, 2005) and Scan Pro-The estimation, validation, and use of promotional effects based on scanner data by Witti...
- Book
- Summary
- • 30 pages •
Summary for the course market models at the University of Groningen, included in the master's programme Marketing Analytics and Data Science. The summary includes the required chapters of the book Modeling Markets by Leeflang et al., which are chapters 1 until 6.3. The summary also includes the required papers: On the use of econometric models for policy simulation in marketing (Franses, 2005) and Scan Pro-The estimation, validation, and use of promotional effects based on scanner data by Witti...
Summary Data Science Methods for MADS 2021-2022
Summary of the required articles/parts of books for the course Data Science Methods for MADS of the University of Groningen. At some points summaries of the reading list are extended with information from the lecture to make explanations more clear. The included articles/parts of books are: - Chapter 11.4 "Evaluation of Statistical Models" (p. 308-320) from Blattberg, R.C., Kim, B.-D., and Neslin, S.A. (2008), "Database Marketing: Analyzing and Managing Customers" Springer, New ...
- Summary
- • 46 pages •
Summary of the required articles/parts of books for the course Data Science Methods for MADS of the University of Groningen. At some points summaries of the reading list are extended with information from the lecture to make explanations more clear. The included articles/parts of books are: - Chapter 11.4 "Evaluation of Statistical Models" (p. 308-320) from Blattberg, R.C., Kim, B.-D., and Neslin, S.A. (2008), "Database Marketing: Analyzing and Managing Customers" Springer, New ...
IBSCM all assignments (1,2,3) - University of Groningen TM
Assignment 1, 2 and 3 of the course IBSCM at the university of Groningen, part of the bachelor bedrijfskunde (TM). Written in 2018-2019.
- Package deal
- • 3 items •
Assignment 1, 2 and 3 of the course IBSCM at the university of Groningen, part of the bachelor bedrijfskunde (TM). Written in 2018-2019.
IBSCM Assignment 1 - University of Groningen TM
Assignment 1 of the IBSCM course at the University of Groningen, part of the bachelor Bedrijfskunde.
- Package deal
- Other
- • 10 pages •
Assignment 1 of the IBSCM course at the University of Groningen, part of the bachelor Bedrijfskunde.
IBSCM assignment 2 - University of Groningen BDK TM
IBSCM assignment 3, written in 2018-2019. Part of the bachelor bedrijfskunde at the University of Groningen.
- Package deal
- Other
- • 6 pages •
IBSCM assignment 3, written in 2018-2019. Part of the bachelor bedrijfskunde at the University of Groningen.
IBSCM assignment 3 - University of Groningen BDK TM
Assignment 2 of the course IBSCM, written in 2018-2019. Part of the bachelor bedrijfskunde at the university of Groningen.
- Package deal
- Other
- • 7 pages •
Assignment 2 of the course IBSCM, written in 2018-2019. Part of the bachelor bedrijfskunde at the university of Groningen.
Samenvatting Organisatie, Technologie & Verandering Artikelen EN boek RUG BDK TM
Samenvatting van het boek "Exploring Strategic Change" (4e editie), en alle verplichte artikelen voor het vak Organisatie, Technologie & Verandering van de Rijksuniversiteit Groningen van de studie Bedrijfskunde TM.
- Book
- Summary
- • 38 pages •
Samenvatting van het boek "Exploring Strategic Change" (4e editie), en alle verplichte artikelen voor het vak Organisatie, Technologie & Verandering van de Rijksuniversiteit Groningen van de studie Bedrijfskunde TM.
IBSCM Summary Articles Lecture notes
Summary of all the articles of the course IBSCM at the University of Groningen. Also, all lecture notes are included (2018-2019).
- Summary
- • 58 pages •
Summary of all the articles of the course IBSCM at the University of Groningen. Also, all lecture notes are included (2018-2019).
Samenvatting Organisatie, Technologie & Verandering Artikelen boek RUG BDK TM
Samenvatting Organisatie, Technologie & Verandering Artikelen boek RUG BDK TM
Production Planning and Quality Control Summary RUG
Summary Financial Management
Ontwerpmethodologie samenvatting BDK