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  3. Customer Models (EBM076A05)

Customer Models

Rijksuniversiteit Groningen (RuG)

Here are the best resources to pass Customer Models. Find Customer Models study guides, notes, assignments, and much more.

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Summary of Customer Models (MADS)

  • Summary of Customer Models (MADS)

  • Class notes • 49 pages • 2025
  • All you need to know to pass the exam "Customer Models" in the MSc Marketing Analytics and Data Science completely satisfied and with a high grade.
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Summary required readings and articles - Customer Models RUG - MADS 2021-2022

  • Summary required readings and articles - Customer Models RUG - MADS 2021-2022

  • Summary • 29 pages • 2022
  • Summary of the required readings and articles for the course customer models at the university of Groningen: - Modeling markets by Leeflang et al. (2015): Chapter 1, 2, 8 (p.261-278, 285-288), 9 (p.322-325) - Advanced individual demand models by Fok (2017) - A logit model of brand choice calibrated on scanner data by Guadagni&Little (1983) - The entry strategy of retail firms into transition economies by Gielens et al. (2007) - The impact of instant reward programs and bonus premiums on con...
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Samenvatting Customer Models (EBM076A05)

  • Samenvatting Customer Models (EBM076A05)

  • Summary • 79 pages • 2021
  • Comprehensive summary for the Customer Models course. All information in one place. Contains information from lectures, articles, books, and practice exams.
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