Mkt315 Study guides, Class notes & Summaries

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MKT315 Exam 1 (CH 1-5, 13) question n answers graded A+ 2024/2025
  • MKT315 Exam 1 (CH 1-5, 13) question n answers graded A+ 2024/2025

  • Exam (elaborations) • 30 pages • 2024
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  • MKT315 Exam 1 (CH 1-5, 13)Personal Selling - correct answer a person-to-person business activity in which a salesperson uncovers and satisfies the needs of a buyer to the mutual, long-term benefit of both parties. How do *sales organizations / salespeople* define profit? - correct answer Profit = Sales - COGS - Time and Effort How do buying organizations / buyers define profit? - correct answer Personal Value Equation = Benefits received - (Selling price + Time and effort to purchase) ...
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MKT315 FINAL EXAM 2022 QUESTIONS AND ANSWERS
  • MKT315 FINAL EXAM 2022 QUESTIONS AND ANSWERS

  • Exam (elaborations) • 7 pages • 2022
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MKT315 Final Exam Study Guide Spring 2019.docx (
  • MKT315 Final Exam Study Guide Spring 2019.docx (

  • Exam (elaborations) • 3 pages • 2023
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Final_ExamMKT315.
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MKT315 Final Exam Study Guide Spring 2019.docx (
  • MKT315 Final Exam Study Guide Spring 2019.docx (

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MKT315 Final Exam Study Guide Spring 2019.docx (
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MKT315 - Final Exam  Questions and Answers. Complete Solutions Guide.
  • MKT315 - Final Exam Questions and Answers. Complete Solutions Guide.

  • Exam (elaborations) • 3 pages • 2023
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  • 1. Profit equation 2. Pricing strategies (skimming, penetration, etc.) a. Penetration, Skimming, Competition 3. Wholesalers, retailers; a. Merchant wholesalers – buy and take title to merchandise: b. General merchandise wholesalers – broad selection of products c. Specialty merchandise wholesalers – limited selection, often due to special handling needs (frozen foods) d. Retailers: is the process that enables the sale of products and services to end-user consumers, including busines...
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MKT315 Quiz 2  Questions and Answers. Complete Solutions Guide.
  • MKT315 Quiz 2 Questions and Answers. Complete Solutions Guide.

  • Exam (elaborations) • 2 pages • 2023
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  • Quizz 2 1.- Examples of neuromarketing research are: Brain activity Emotional response to an ad or product Eye movement tracking All of the above 2.- What is market segmentation? Dividing the entire market into groups of consumers 3.- Which of the following does not cover marketing data: Customer 4.- Demographics, trends, buying habits, competition, and industry environments are the part of: Marketing data 5.- What are the four positioning statements: -Target market, category, bra...
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MKT315 - Final Exam Study Guide Spring Questions and Answers.
  • MKT315 - Final Exam Study Guide Spring Questions and Answers.

  • Exam (elaborations) • 3 pages • 2023
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  • 1. Profit equation 2. Pricing strategies (skimming, penetration, etc.) a. Penetration, Skimming, Competition 3. Wholesalers, retailers; a. Merchant wholesalers – buy and take title to merchandise: b. General merchandise wholesalers – broad selection of products c. Specialty merchandise wholesalers – limited selection, often due to special handling needs (frozen foods) d. Retailers: is the process that enables the sale of products and services to end-user consumers, including busines...
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