Mkt315 Study guides, Class notes & Summaries
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MKT315 Exam 1 (CH 1-5, 13) question n answers graded A+ 2024/2025
- Exam (elaborations) • 30 pages • 2024
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MKT315 Exam 1 (CH 1-5, 13)Personal Selling - correct answer a person-to-person business activity in which a salesperson uncovers and satisfies the needs of a buyer to the mutual, long-term benefit of both parties. 
 
How do *sales organizations / salespeople* define profit? - correct answer Profit = Sales - COGS - Time and Effort 
 
How do buying organizations / buyers define profit? - correct answer Personal Value Equation = Benefits received - (Selling price + Time and effort to purchase) 
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MKT315 FINAL EXAM 2022 QUESTIONS AND ANSWERS
- Exam (elaborations) • 7 pages • 2022
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MKT315 FINAL EXAM 2022 QUESTIONS AND ANSWERS
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MKT 315 (MKT315) Bundled Exams Questions And Verified Answers |Guaranteed Success
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MKT-315 Final Exam Questions And Correct Answers |Guaranteed Success
Marketing 315 Final Exam Study Guide 100% Correct Answers |Verified
GCU MKT-315 Final Exam With Complete Solutions
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MKT315 Final Exam Study Guide Spring 2019.docx (
- Exam (elaborations) • 3 pages • 2023
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MKT315 Final Exam Study Guide Spring (
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Final_ExamMKT315.
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Final_ExamMKT315.
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MKT315 Final Exam Study Guide Spring 2019.docx (
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MKT315 Final Exam Study Guide Spring (
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MKT315 Final Exam Study Guide Spring 2019.docx (
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MKT315 Final Exam Study Guide Spring (
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MKT315 - Final Exam Questions and Answers. Complete Solutions Guide.
- Exam (elaborations) • 3 pages • 2023
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1. Profit equation 
2. Pricing strategies (skimming, penetration, etc.) 
a. Penetration, Skimming, Competition 
3. Wholesalers, retailers; 
a. Merchant wholesalers – buy and take title to merchandise: 
b. General merchandise wholesalers – broad selection of products 
c. Specialty merchandise wholesalers – limited selection, often due to special handling needs (frozen foods) 
d. Retailers: is the process that enables the sale of products and services to end-user consumers, including busines...
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MKT315 Quiz 2 Questions and Answers. Complete Solutions Guide.
- Exam (elaborations) • 2 pages • 2023
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Quizz 2 
1.- Examples of neuromarketing research are: 
 Brain activity 
Emotional response to an ad or product 
Eye movement tracking 
All of the above 
2.- What is market segmentation? 
Dividing the entire market into groups of consumers 
3.- Which of the following does not cover marketing data: 
Customer 
4.- Demographics, trends, buying habits, competition, and industry environments are the part 
of: 
Marketing data 
5.- What are the four positioning statements: 
-Target market, category, bra...
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MKT315 - Final Exam Study Guide Spring Questions and Answers.
- Exam (elaborations) • 3 pages • 2023
- Available in package deal
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- $9.49
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1. Profit equation 
2. Pricing strategies (skimming, penetration, etc.) 
a. Penetration, Skimming, Competition 
3. Wholesalers, retailers; 
a. Merchant wholesalers – buy and take title to merchandise: 
b. General merchandise wholesalers – broad selection of products 
c. Specialty merchandise wholesalers – limited selection, often due to special handling needs (frozen foods) 
d. Retailers: is the process that enables the sale of products and services to end-user consumers, including busines...
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