Mkt315 Study guides, Class notes & Summaries

The communications process describes the interactions between a sender and a receiver of a message. Watch the video "The Communications Process and IMC." Visit YouTube and find and watch a TV commercial for McDonald's. Post the link to the commercial in your discussion. Analyze the commercial using the communications model. Who are the sender and receiver of the commercial? Why are marketers at McDonald's concerned about the encoding and decoding of the commercial? What is the central mes...

1. Question: The point with the largest vertical distance between the total revenue and total costs represents the point at which: 2. Question: The most difficult part of marketing mixis: 3. Question: Self-actualization isNOT: 4. Question: represent where the total revenue and total cost areequal. 5. Question: The ROI equation doesnot: 6. Question: The Robinson-PatmanAct: 7. Question: Anincomegainedfrombusinessactivities,thistermmeansthegross(before taxes, expenses,etc.): 8. Question: Mil...

1. Question: Psychographic segmentation narrows segments of the 2. Question: Which of following is NOT an example of neuro marketing 3. Question: The Likert scale comes under: 4. Question: What are the four positioning statements: 5. Question: Demographics, trends, buying habits, competition, and industry environments are the part of: 6. Question: Which of the following does not cover marketing data: 7. Question: Which is the proper sequence of the marketing research process: 8. Quest...

MKT315 Introduction to Marketing TOPIC 6 QUIZ REVIEW  Leviticus 25:14 If you make a sale, moreover, to your friend or buy from your friend's hand, you shall not wrong one another.  Luke 6:31 Do to others as you would have them do to you. Thoughts & Reflections  Distribution encompasses the processes and organizations that move products and services from manufacturers and service providers to consumers.  A distribution channel can be one or more organizations from ma...

Watch the video "Advertising, Sales Promotion, and Public Relations." Discuss the strengths and weaknesses of each form of communication. Explain why marketers would choose to use each form within a consumer products promotion. Illustrate your ideas with specific examples. In replies to peers, provide additional illustrative examples to support the ideas presented and explain how your examples apply.

Average Cost - Answer- The total cost divided by quantity produced. Bait-and-Switch - Answer- An illegal pricing practice whereby an advertised price is used as bait to lure consumers with the intention of switching their purchase to a higher priced item. Break-Even Analysis - Answer- The point where average revenue is equal to average total costs. Corporate Social Responsibility (CSR) - Answer- Proactive and voluntary behavior of organizations beyond economic, ethical, and legal respon...

MKT315 Introduction to Marketing TOPIC 6 QUIZ REVIEW  Leviticus 25:14 If you make a sale, moreover, to your friend or buy from your friend's hand, you shall not wrong one another.  Luke 6:31 Do to others as you would have them do to you. Thoughts & Reflections  Distribution encompasses the processes and organizations that move products and services from manufacturers and service providers to consumers.  A distribution channel can be one or more organizations from ma...

MKT315 Introduction to Marketing TOPIC 6 QUIZ REVIEW  Leviticus 25:14 If you make a sale, moreover, to your friend or buy from your friend's hand, you shall not wrong one another.  Luke 6:31 Do to others as you would have them do to you. Thoughts & Reflections  Distribution encompasses the processes and organizations that move products and services from manufacturers and service providers to consumers.  A distribution channel can be one or more organizations from ma...

MKT315 Introduction to Marketing TOPIC 6 QUIZ REVIEW  Leviticus 25:14 If you make a sale, moreover, to your friend or buy from your friend's hand, you shall not wrong one another.  Luke 6:31 Do to others as you would have them do to you. Thoughts & Reflections  Distribution encompasses the processes and organizations that move products and services from manufacturers and service providers to consumers.  A distribution channel can be one or more organizations from ma...

MKT315 Introduction to Marketing TOPIC 6 QUIZ REVIEW  Leviticus 25:14 If you make a sale, moreover, to your friend or buy from your friend's hand, you shall not wrong one another.  Luke 6:31 Do to others as you would have them do to you. Thoughts & Reflections  Distribution encompasses the processes and organizations that move products and services from manufacturers and service providers to consumers.  A distribution channel can be one or more organizations from ma...