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Hoyer Study guides, Class notes & Summaries

Looking for the best study guides, study notes and summaries about hoyer? On this page you'll find 137 study documents about hoyer. Among the results are textbooks notes for 'Studyguide for Consumer Behavior by Hoyer, Wayne D.' and Studyguide for Consumer Behavior by Hoyer, Wayne D., ISBN 9781133435211

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Essay 1> motional brand attachment and brand personality: The relative importance of the actual and the ideal self. essay 2> utilitarian over hedonic qualities
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emotional attachment to the brand . motional brand attachment and brand personality: The relative importance of the actual and the ideal self. References Malär, L., Krohmer, H., Hoyer, W. D., Nyffenegger, B. (2011). Emotional brand attachment and brand personality: The relative importance of the actual and the ideal self. Journal of Marketing, 75, 35-52. References Dhar, R., & Wertenbroch, K. (2000). Consumer choice between hedonic and utilitarian goods. Journal of Marketing Research...

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  •  • 2 pages • 
  • by rizzidays • 
  • uploaded  18-01-2021
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Consumer Behavior Summary (Book, Articles, and Lectures)
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Summary for Consumer Behavior course at Radboud University, includes exam-relevant chapters from the book, the articles, and lecture notes. Book: Hoyer, W.D., D.J. MacInnis and R. Pieters (2018), Consumer Behavior, 7e Edition, Boston, USA, Cengagelearning. [ISBN-number: 978-1-305-50727-2 Chapters 1,2,3,4,5,6,7,8,9,10, and 17 Articles: Briñol, P., Rucker, D. D., & Petty, R. E. (2015). Naïve theories about persuasion: Implications for information processing and consumer attitude change. Fransen...

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  •  Book & Bundle
  • Summary
  •  • 55 pages • 
  • by TessaS98 • 
  • uploaded  04-11-2019
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Summary Mandatory Chapters Consumer Behaviour for Marketing for Premaster (Tilburg University)
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This summary contains all information of the mandatory/relevant chapters of the book Consumer Behaviour (7th edition), for the course ''Marketing for Premaster'' at Tilburg University. Note: This summary was created as preparation for the exam in 2019! The chapters included are: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14.

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  •  Book
  • Summary
  •  • 97 pages • 
  • by cherluna • 
  • uploaded  12-10-2020
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Extended Summary Consumer Psychology Course including lectures, articles and tutorial notes
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For my master Strategic Marketing at Maastricht University I created an extended summary of the course Consumer Psychology including all lectures; a guest lecture; chapters and articles we had to read for tutorials and lectures; as well as my tutorial notes. This summary provides a nice overview of the course and helps you study and pass for the exam. Article List: A perspective on judgment and choice – Kahneman 2003; Heart and mind in conflict: The interplay of affect and cognition in con...

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  •  • 103 pages • 
  • by chlomullenders • 
  • uploaded  27-05-2020
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