Consumer Behavior, 8e Wayne Hoyer, Deborah MacInnis, Rik Pieters (Test Bank, All Chapters 100%
Original Verified, A+ Grade)
Name: Class: Date:
Chapter 01— Understanding Consumer Behavior
Indicate whether the statement is true or false.
1. Consumer behavior is the totality of consumers' decisions with respect to the acquisition, consumption, and disposition
of goods, services, activities, experiences, people, and ideas by human decision-making units over time.
a. True
b. False
2. Consumer behavior reflects more than the way that a product is acquired by a single person at any one point in time.
a. True
b. False
3. Buying represents one type of acquisition behavior.
a. True
b. False
4. Usage is at the core of consumer behavior.
a. True
b. False
5. Disposition is the process by which a consumer uses an offering.
a. True
b. False
6. The many factors that affect acquisition, usage, and disposition decisions are classified into four broad domains: the
psychological core, the process of making decisions, the consumer's culture, and consumer behavior outcomes and issues.
a. True
b. False
7. Before consumers can make decisions, they must have some source of knowledge or information upon which to base
their decisions.
a. True
b. False
8. Culture refers to the typical or expected behaviors, norms, and ideas that characterize a group of people.
a. True
b. False
9. One reason marketing managers study consumer behavior is to create public awareness of inappropriate practices.
a. True
b. False
10. Marketing managers need to understand consumer behavior to protect consumers from unfair, unsafe, or inappropriate
marketing practices.
a. True
b. False
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,Name: Class: Date:
Chapter 01— Understanding Consumer Behavior
11. Research indicates that consumers find it difficult to understand the differences between brands when they view a
chart, matrix, or grid comparing brands and their attributes.
a. True
b. False
12. A brand name is better remembered when placed in an ad that has interesting and unrelated visuals.
a. True
b. False
Indicate the answer choice that best completes the statement or answers the question.
13. An offering is a product, service, activity, experience, or idea:
a. that is acquired but not used by consumers.
b. that is used but not acquired by consumers.
c. marketed by a firm but not yet available in the marketplace.
d. made available by a marketing organization to consumers.
e. that is in the marketplace but not yet accepted by consumers.
14. The process by which a consumer comes to own or experience an offering is known as _____.
a. usage
b. disposition
c. comprehension
d. acquisition
e. perception
15. Which of the following statements is true of acquisition behavior?
a. Attitudes toward materialism, status, and self-concept do not play a role in acquisition behavior.
b. Consumers tend to procrastinate in redeeming coupons and gift cards when deadlines are close.
c. Ways of obtaining goods and services include renting, leasing, trading, and sharing.
d. Disposition represents one type of acquisition behavior.
e. Acquisition behavior of one customer is not linked with disposition behavior of another customer.
16. Candice runs a small café. At the end of the day, she recycles all paper and plastic. In the context of consumer
behavior, this is an example of _____.
a. preattentive processing
b. purchase behavior
c. acquiring behavior
d. disposition behavior
e. usage behavior
17. Which of the following statements is true of consumer behavior?
a. It is limited to the study of how consumers buy products.
b. It reflects the actions of a single consumer rather than a group of consumers.
c. It is related to how consumers make acquisition decisions rather than disposition decisions.
d. It deals with the purchase of tangible goods but not services.
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,Name: Class: Date:
Chapter 01— Understanding Consumer Behavior
e. It can affect decisions about managing debt.
18. Identify a true statement about the consumer behavior process.
a. Consumers generally do not make decisions about where to consume various products.
b. Culture does not influence consumers' disposition or usage behavior but does influence acquisition.
c. Consumer behavior is a dynamic process.
d. Finding a new use for a tangible product is a way to dispose of an offering temporarily.
e. Lending represents one type of acquisition behavior.
19. Jackson wants to buy a computer. His friend, Hassan, researches the various brands of computers in the market and
helps Jackson choose one. As Jackson is about to buy it, Jackson’s father mentions that the brand Jackson has chosen is
mediocre compared with the other brands in the market. In this scenario, Jackson’s father plays the role of the _____.
a. influencer
b. devil’s advocate
c. user
d. ethicist
e. policy maker
20. Alexis and her family are thinking about getting a new big-screen television. She has researched different brands,
models, and prices of televisions from the Internet. In this scenario, Alexis is the _____.
a. policy maker
b. purchaser
c. influencer
d. disposer
e. cord-cutter
21. Disposable cameras were unsuccessful when they were launched in the market. Consumers doubted whether they
could take good pictures. When disposable cameras were repositioned "for those who forgot their camera on vacation" or
"for those who do not want to ruin their expensive camera on the beach or slopes," sales increased. This demonstrates a
successful example of marketers understanding:
a. how consumers dispose of cameras.
b. why consumers acquire cameras.
c. media marketing techniques.
d. the limits of disposable optical engineering.
e. the information search process.
22. Buying, trading, and bartering are examples of consumers engaging in _____.
a. usage
b. acquisition
c. positioning
d. repositioning
e. white sales
23. Austin likes to drink soda. He takes the empty bottles and cans that he has collected to his partner, who uses them to
make art. This is an example of how to:
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, Name: Class: Date:
Chapter 01— Understanding Consumer Behavior
a. dispose a product.
b. find new use for an offering.
c. share an offering.
d. get rid of items temporarily.
e. get rid of items permanently.
24. Zach, a tennis player, has fractured his elbow and has been advised not to play tennis for a few months. He decides to
temporarily dispose of his tennis racket until he has healed. In this case, which of the following should Zach do to
accomplish this?
a. He should sell his tennis racket.
b. He should rent his tennis racket.
c. He should throw away his tennis racket.
d. He should send his tennis racket to a recycling center.
e. He should give his tennis racket away.
25. Which of the following is a way to get rid of an offering temporarily?
a. Find a new use for the offering
b. Lend the offering
c. Throw away the offering
d. Send the offering to a recycling center
e. Give the offering away
26. Which of the following is a way of disposing of an offering permanently?
a. Buying
b. Borrowing
c. Finding
d. Selling
e. Leasing
27. Fructose Inc., a soft drink manufacturer, has launched a new advertising campaign. The slogan of the campaign is
"Orange juice isn't just for breakfast anymore." The campaign is an example of:
a. encouraging the collection of products.
b. changing why people use orange juice.
c. changing how people use orange juice.
d. changing whether people use orange juice.
e. affecting when people use orange juice.
28. Which of the domains that affect consumer behavior covers motivation, ability, and opportunity; exposure, attention,
perception, and comprehension; memory and knowledge; and attitudes about an offering?
a. The psychological core
b. The process of making decisions
c. The consumer's culture
d. Consumer behavior outcomes
e. Behavior within a firm
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Original Verified, A+ Grade)
Name: Class: Date:
Chapter 01— Understanding Consumer Behavior
Indicate whether the statement is true or false.
1. Consumer behavior is the totality of consumers' decisions with respect to the acquisition, consumption, and disposition
of goods, services, activities, experiences, people, and ideas by human decision-making units over time.
a. True
b. False
2. Consumer behavior reflects more than the way that a product is acquired by a single person at any one point in time.
a. True
b. False
3. Buying represents one type of acquisition behavior.
a. True
b. False
4. Usage is at the core of consumer behavior.
a. True
b. False
5. Disposition is the process by which a consumer uses an offering.
a. True
b. False
6. The many factors that affect acquisition, usage, and disposition decisions are classified into four broad domains: the
psychological core, the process of making decisions, the consumer's culture, and consumer behavior outcomes and issues.
a. True
b. False
7. Before consumers can make decisions, they must have some source of knowledge or information upon which to base
their decisions.
a. True
b. False
8. Culture refers to the typical or expected behaviors, norms, and ideas that characterize a group of people.
a. True
b. False
9. One reason marketing managers study consumer behavior is to create public awareness of inappropriate practices.
a. True
b. False
10. Marketing managers need to understand consumer behavior to protect consumers from unfair, unsafe, or inappropriate
marketing practices.
a. True
b. False
Powered by Cognero Page 1
,Name: Class: Date:
Chapter 01— Understanding Consumer Behavior
11. Research indicates that consumers find it difficult to understand the differences between brands when they view a
chart, matrix, or grid comparing brands and their attributes.
a. True
b. False
12. A brand name is better remembered when placed in an ad that has interesting and unrelated visuals.
a. True
b. False
Indicate the answer choice that best completes the statement or answers the question.
13. An offering is a product, service, activity, experience, or idea:
a. that is acquired but not used by consumers.
b. that is used but not acquired by consumers.
c. marketed by a firm but not yet available in the marketplace.
d. made available by a marketing organization to consumers.
e. that is in the marketplace but not yet accepted by consumers.
14. The process by which a consumer comes to own or experience an offering is known as _____.
a. usage
b. disposition
c. comprehension
d. acquisition
e. perception
15. Which of the following statements is true of acquisition behavior?
a. Attitudes toward materialism, status, and self-concept do not play a role in acquisition behavior.
b. Consumers tend to procrastinate in redeeming coupons and gift cards when deadlines are close.
c. Ways of obtaining goods and services include renting, leasing, trading, and sharing.
d. Disposition represents one type of acquisition behavior.
e. Acquisition behavior of one customer is not linked with disposition behavior of another customer.
16. Candice runs a small café. At the end of the day, she recycles all paper and plastic. In the context of consumer
behavior, this is an example of _____.
a. preattentive processing
b. purchase behavior
c. acquiring behavior
d. disposition behavior
e. usage behavior
17. Which of the following statements is true of consumer behavior?
a. It is limited to the study of how consumers buy products.
b. It reflects the actions of a single consumer rather than a group of consumers.
c. It is related to how consumers make acquisition decisions rather than disposition decisions.
d. It deals with the purchase of tangible goods but not services.
Powered by Cognero Page 2
,Name: Class: Date:
Chapter 01— Understanding Consumer Behavior
e. It can affect decisions about managing debt.
18. Identify a true statement about the consumer behavior process.
a. Consumers generally do not make decisions about where to consume various products.
b. Culture does not influence consumers' disposition or usage behavior but does influence acquisition.
c. Consumer behavior is a dynamic process.
d. Finding a new use for a tangible product is a way to dispose of an offering temporarily.
e. Lending represents one type of acquisition behavior.
19. Jackson wants to buy a computer. His friend, Hassan, researches the various brands of computers in the market and
helps Jackson choose one. As Jackson is about to buy it, Jackson’s father mentions that the brand Jackson has chosen is
mediocre compared with the other brands in the market. In this scenario, Jackson’s father plays the role of the _____.
a. influencer
b. devil’s advocate
c. user
d. ethicist
e. policy maker
20. Alexis and her family are thinking about getting a new big-screen television. She has researched different brands,
models, and prices of televisions from the Internet. In this scenario, Alexis is the _____.
a. policy maker
b. purchaser
c. influencer
d. disposer
e. cord-cutter
21. Disposable cameras were unsuccessful when they were launched in the market. Consumers doubted whether they
could take good pictures. When disposable cameras were repositioned "for those who forgot their camera on vacation" or
"for those who do not want to ruin their expensive camera on the beach or slopes," sales increased. This demonstrates a
successful example of marketers understanding:
a. how consumers dispose of cameras.
b. why consumers acquire cameras.
c. media marketing techniques.
d. the limits of disposable optical engineering.
e. the information search process.
22. Buying, trading, and bartering are examples of consumers engaging in _____.
a. usage
b. acquisition
c. positioning
d. repositioning
e. white sales
23. Austin likes to drink soda. He takes the empty bottles and cans that he has collected to his partner, who uses them to
make art. This is an example of how to:
Powered by Cognero Page 3
, Name: Class: Date:
Chapter 01— Understanding Consumer Behavior
a. dispose a product.
b. find new use for an offering.
c. share an offering.
d. get rid of items temporarily.
e. get rid of items permanently.
24. Zach, a tennis player, has fractured his elbow and has been advised not to play tennis for a few months. He decides to
temporarily dispose of his tennis racket until he has healed. In this case, which of the following should Zach do to
accomplish this?
a. He should sell his tennis racket.
b. He should rent his tennis racket.
c. He should throw away his tennis racket.
d. He should send his tennis racket to a recycling center.
e. He should give his tennis racket away.
25. Which of the following is a way to get rid of an offering temporarily?
a. Find a new use for the offering
b. Lend the offering
c. Throw away the offering
d. Send the offering to a recycling center
e. Give the offering away
26. Which of the following is a way of disposing of an offering permanently?
a. Buying
b. Borrowing
c. Finding
d. Selling
e. Leasing
27. Fructose Inc., a soft drink manufacturer, has launched a new advertising campaign. The slogan of the campaign is
"Orange juice isn't just for breakfast anymore." The campaign is an example of:
a. encouraging the collection of products.
b. changing why people use orange juice.
c. changing how people use orange juice.
d. changing whether people use orange juice.
e. affecting when people use orange juice.
28. Which of the domains that affect consumer behavior covers motivation, ability, and opportunity; exposure, attention,
perception, and comprehension; memory and knowledge; and attitudes about an offering?
a. The psychological core
b. The process of making decisions
c. The consumer's culture
d. Consumer behavior outcomes
e. Behavior within a firm
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