Geographic segmentation Study guides, Class notes & Summaries
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MKTG 201 MIDTERM 2 BYU (100% VERIFIED ANSWERS)
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Marketing Segmentation correct answers Process of grouping customers into relatively 
homogeneous segments 
 
Customers within a segment respond similarly to the marketing effort directed at them 
 
Criteria for Effective Segmentation correct answers Measurable 
Accessible 
Durable 
Substantial 
Unique Needs 
 
Effective Segmentation--Measurable correct answers Individuals can be assigned to a segment and counted 
 
Effective Segmentation--Accessible correct answers Individuals in the segment ca...
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MARKETING IN THE DIGITAL ERA D373 WGU OA EXAM | QUESTIONS & ANSWERS (VERIFIED) | LATEST UPDATE | GRADED A+
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MARKETING IN THE DIGITAL ERA D373 WGU 
OA EXAM | QUESTIONS & ANSWERS 
(VERIFIED) | LATEST UPDATE | GRADED A+ 
Target customers - CORRECT ANSWER - Customers based on a predefined 
geographic boundary 
Market segmentation - CORRECT ANSWER - Dividing a market through variables 
such as age, gender, education level, family size, occupation, income, and more 
Psychographic - CORRECT ANSWER - Focus on the intrinsic traits the target 
customer has, such as values, personalities, interests, attitud...
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MKTG 201 Exam 2 Study Guide (A+ Guaranteed)
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Love, Swing, Hate Groups correct answers • Firm helps the swing group see the issues/benefits via the eyes of the love group 
• Don't turn back from the love group 
• Swing group brings the biggest opportunity to the brand 
 
Geographic Segmentation correct answers • Regions, population, size, density 
 
Demographic Segmentation correct answers • Age, gender, income, education 
 
Psychographic Segmentation correct answers • Personality, lifestyle, motive 
 
Behavioral Segmentation c...
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Certified Parks and Recreation Professional CPRP Exam Actual Test Q&A 2023 GRADED A+
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Certified Parks and Recreation Professional CPRP Exam Actual Test Q&A 2023/Certified Parks and Recreation Professional CPRP Exam Actual Test Q&A 2023 
Benchmarking Correct ans - the process of comparing an 
organization's practices and technologies with those of other companies 
Rules Correct ans - Specific; direct participants and employees to act 
in a prescribed manner 
Policies Correct ans - broad and open to interpretation. Based on 
circumstances, set direction. 
Anti-discrimination is an...
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CHIA Exam Questions with 100% correct Answers
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who are players in the hotel industry - ANSWER-affiliations 
operations and independents 
 
categorizations used by hotel industry - ANSWER-geographic categories 
non-geographic categories 
 
what affiliations could a single hotel have - ANSWER-chain 
parent company 
management company 
owner 
asset management company 
 
chain - ANSWER-represents hotel brand which is clearly displayed to public and in all interactions 
 
STR uses ____ and _____ synonymously - ANSWER-chain and brand 
 
parent co...
And that's how you make extra money
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MIE 201 Exam 4 (11,12,13) Makanui Questions And Answers Rated 100% Correct!!
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marketing - Answer-a group of activities designed to expedite transactions by creating, distributing, 
pricing, and promoting goods, services, and ideas 
exchange - Answer-the act of giving up one thing ($, credit, labor, goods) in return for something else 
(goods, services, or ideas) 
marketing activities - Answer-buying, selling, transporting, storing, grading, financing, marketing, 
research, risk-taking 
value - Answer-A customer's subjective assessment of benefits relative to costs in det...
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MGT 6311: Digital Marketing - Midterm Exam Questions and Correct Answers
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Marketing - ANSWER Creation and satisfaction of demand for a product or service. 
 
Digital Marketing - ANSWER Utilizing the internet and other digital channels to drive demand for products and services 
 
Strategy - ANSWER Set of ideas that outline how a product or brand will meet its objectives 
 
Tactic - ANSWER A specific action or method that contributes to achieving a goal. 
 
Components of GOST strategy - ANSWER Goals 
Objectives 
Strategies 
Tactics 
 
What are the Five Cs? - ANSWER Cust...
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MARKETING 301 MIDTERM EXAM 2 – A1: QUESTION WITH ANSWERS 2023
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MARKETING 301 MIDTERM EXAM 2 – A1: 
QUESTION WITH ANSWERS 2023 
 
1 Which of the following best describes positioning? 
A)	dividing the market into smaller, meaningful groups of customers 
B)	a promise to a group of customers 
C)	evaluating and identifying a meaningful group of customers to serve 
D)	creating a unique offering to provide customer value 
E)	identifying a clear and distinct place in the customer's mind that the brand or company should occupy relative to the competition 
 
2)	W...
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MGT 103 BATES MIDTERM questions and answers 100% correct
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MGT 103 BATES MIDTERM questions and answers 100% correct 
marketing 
started production based; engineers 
the activity, set of institutions, and processes for creating, communicating, deliver- ing, and exchanging offerings that have value for customers, clients, partners, and society at large 
 
 
 
Eras of marketing 
1. production 
2. sales era 
3. marketing concept era 
4. customer relationship era 
 
 
 
need 
precedes a want; underlying necessity 
-basic physical and psychological needs 
 
 ...
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MKTG 3101 Exam #2 (A+ Guaranteed)
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Four Major Steps in Designing a Customer-Driven Marketing Strategy correct answers *select customers to serve* 
1. Segmentation 
2. Targeting 
*decide on a value proposition* 
3. Differentiation 
4. Positioning 
 
Segmentation correct answers Dividing the total market into smaller segments of buyers with distinct needs, characteristics, or behaviors that might require separate marketing strategies or mixes. 
 
Targeting correct answers Evaluating each market segment's attractiveness and selecti...
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MBA MFT exam 2024 with 100% correct answers
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major segmentation variables (4) - correct answer (1) geographic, (2) demographic, (3) psychographic, (4) behavioral 
 
penetrated market - correct answer set of customers who are buying the company's product 
 
target market - correct answer qualified available market the company decides to pursue 
 
available market - correct answer set of consumers who have interest, income, and access to a particular offer 
 
potential market - correct answer set of consumer with a sufficient level of ...
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