MARKETING 301 MIDTERM EXAM 2 – A1: QUESTION WITH ANSWERS 2023

MARKETING 301 MIDTERM EXAM 2 – A1: QUESTION WITH ANSWERS 2023 1 Which of the following best describes positioning? A) dividing the market into smaller, meaningful groups of customers B) a promise to a group of customers C) evaluating and identifying a meaningful group of customers to serve D) creating a unique offering to provide customer value E) identifying a clear and distinct place in the customer's mind that the brand or company should occupy relative to the competition 2) When a company identifies the parts of the market it can serve best and most profitably, it is practicing . A) concentrated marketing B) mass marketing C) market targeting (target marketing) D) positioning E) differentiation 3) There to segment a market. A) is one single best way B) is no single way C) is not a most effective way D) are limited ways E) are four ways 4) Pendergraff Pet Supplies divides the pet market according to the owners' ethnicity, occupation, income, and family life cycle. What type of segmentation does Pendergraff use? A) geographic B) behavioural C) lifestyle D) demographic E) psychographic 5) The market segments your company is targeting are conceptually distinguishable and respond differently to different marketing mix elements and programs. Therefore, these segments are . A) accessible B) measurable C) reachable D) differentiable E) observable