Consumer behavior exam Study guides, Class notes & Summaries

This is a summary for the second midterm of the Consumer & Marketing course. This summary contains chapters 7 to 14 of the book Consumer Behavior (8th edition), which are part of the exam material

Exam grade: 8,4 This summary contains all the discussed information of the lectures Consumer Behavior, including notes of the example exam questions and important information of the mandatory articles

This document contains a summary of all 6 articles that need to be studied for the Consumer Behavior exam: Etkin, J. (2016). The hidden cost of personal quantification. Novemsky, N., Dhar, R., Schwarz, N., & Simonson, I. (2007). Preference fluency in consumer choice. Puntoni, S., Sweldens, S., & Tavassoli, N.T. (2011). Gender identity salience and perceived vulnerability to breast cancer. Scott, S.E., Rozin, P., & Small, D.A. (2020). Consumers prefer “natural” more for preventat...

Consumer Behavior Exam 3 - Questions with Verified Answers In a _____, the brand that has the best overall score, attribute goodness times importance summed across all of the brand's attributes, is the one consumers choose. brand-equivalent model resistive model compensatory model noncompensatory model brand-compliant model In a(n) _____, a negative rating on a key attribute leads to immediate rejection of the brand from the consideration set. evolutionary model expectancy-value model compens...

Consumer Behavior Exam 2 - Questions with Verified Answers Under peripheral-route processing, consumers' attitudes are based on: the true merits of the message. their high elaboration. the central issues contained within the message. the superficial cues within the message. their emotional experiences associated with the offering. Which of the following statements is true of cognitive responses? Cognitive responses are generally more influential than affective responses. Source derogations re...

Consumer Behavior Exam 4 - Questions with Verified Answers The influence delivered verbally from one person to another person or group of people is called _____. share of voice word of mouth personalization scenario planning return on event In the context of sources of influence, which of the following is true of nonmarketing sources? They are delivered by salespeople, service representatives, and customer service agents. They are regarded as highly credible sources of influence. They are know...

Consumer Behavior Exam 1 - Questions with Verified Answers According to Maslow's theory, _____ is the need for self-fulfillment and enriching experiences. egoistic involvement self-contentment societal need physiological need self-actualization Which of the following statements is true of the original Maslow's hierarchy? Needs are not always ordered exactly as in this hierarchy. Lower-order needs are always fulfilled before higher-order needs. Ordering of needs are always consistent across i...

Exam (elaborations) HRIOP87 Assignment 3 (DETAILED ANSWERS) 2024 - DISTINCTION GUARANTEED • Course • Research Report in Employee and Consumer Behaviour (HRIOP87) • Institution • University Of South Africa (Unisa) • Book • Research in Consumer Behavior HRIOP87 Assignment 3 (DETAILED ANSWERS) 2024 - DISTINCTION GUARANTEED Answers, guidelines, workings and references ....................

PM FOR DISCOUNT :). Practice exam questions & answers mentioned by teacher in the academic year 2023/2024 for the Consumer Behavior course of UvA.

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