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  • Universiteit Van Amsterdam (UvA)
  • Consumer Behavior (6314M0159Y)
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Summary Consumer Behavior Practice Exam Questions - BA Master's UvA

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2023/2024 Written for academic year
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Universiteit Van Amsterdam (UvA)
Course
Consumer Behavior (6314M0159Y)
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PM FOR DISCOUNT :). Practice exam questions & answers mentioned by teacher for the Consumer Behavior course of UvA.

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University of Amsterdam

MSc Business Administration / Digital Marketing / Consumer Behaviour

Academic Year 2023/2024




Consumer Behaviour
Exam Questions & Answers
(Week 1 – Week 6)

, Questions

Q1: A new supermarket is launching a premium brand of cereals. You are the consultant
advising them where to place the product on the shelf. According to Atalay et al. (2012),
where should the product be placed? Please name and describe what is the effect explained
in the paper. What did the researchers observe in their experiment? What technology did
they use? Hat is the cognitive process that explains the effect?




Q2:




Q3: For which of the following products, do you predict a higher effect of an ad with a positive
emotion: a vacuum cleaner or a designer jeans? Will this effect be different for an insurance
industry versus automobile industry? How exactly this ad will affect consumers? and why? (5
points, 80 words)

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Study
Consumer Behavior
Uploaded on
January 10, 2024
Number of pages
8
Written in
2023/2024
Type
Summary
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Subjects

  • digital marketing
  • consumer behavior
  • business administration
  • consumer marketing

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