Consumer behaviour Study guides, Class notes & Summaries

Looking for the best study guides, study notes and summaries about Consumer behaviour? On this page you'll find 808 study documents about Consumer behaviour.

Popular textbooks 'Consumer behaviour' · Show all (7) Hide

Consumer Behaviour

Consumer Behaviour

Leslie Kanuk, Havard Hansen

29 documents

Solomon: Consumer Behaviour_p7

Solomon: Consumer Behaviour_p7

Michael R. Solomon, Margaret K. Hogg

2 documents

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Samenvatting Marketing (1105TEWBDK) (Engels) Popular

  • Samenvatting Marketing (1105TEWBDK) (Engels)

  • Summary • 90 pages
    (4)
  • $15.23
  • 16x sold
    • Marketing Summary - Contains all the treated material from the lectures - partly based on the book Marketing - Paul Baines, Chris Fill, Sara Rosengren, and Paolo Antonetti (9780198809999)
  • Uploaded 23-12-2021
  • by noavdh1
Summary Consumer Behavior Popular

  • Summary Consumer Behavior

  • Summary • 79 pages Popular
    (2)
  • $5.25
  • 14x sold
    • Summary and lecture notes of the course Consumer Behavior. Result: 8.7
  • Uploaded 08-09-2021
  • by thomascrone
Consumer Behaviour Sethna & Blythe Consumer Behaviour Sethna & Blythe

  • Consumer Behaviour Sethna & Blythe

  • Summary • 12 pages
    (0)
  • $7.87
  • 3x sold
    • Summary of the studybook Consumer Behavior from Zubin Sethna & Jim Blythe (4th edition) Included chapters: 1,2,6, 9, 10, 13,14,15
  • Uploaded 09-10-2020
  • by sf123
Volledige samenvatting Marketing Mix Management - Deel Consumer Behaviour Towards The Marketing Mix KULeuven MBA (2021-2022)

  • Volledige samenvatting Marketing Mix Management - Deel Consumer Behaviour Towards The Marketing Mix KULeuven MBA (2021-2022)

  • Summary • 72 pages
    (1)
  • $5.56
  • 3x sold
  • Available in bundle
    • Full Summary of Marketing Mix Management - Consumer Behaviour Towards The Marketing Mix by T. De Bock. The summary contains all slides from the lectures + own notes.
  • Uploaded 20-06-2022
  • by yentevdb1
Summary Consumer Behaviour: Onlines Lessons + Articles (2021-2022)

  • Summary Consumer Behaviour: Onlines Lessons + Articles (2021-2022)

  • Summary • 36 pages
    (1)
  • $4.71
  • 4x sold
    • Summary of Consumer Behaviour (2021-2022), including online lessons, lectures, and (additional) articles. Topics: 1. The Psychological Core 2. Consumer (Ir)rationality 3. Social Influences on Behaviour 4. Affective and Emotional Consumer Reactions 5. Technology and Consumer Behaviour 6. Consumers and Marketing for a "better world"
  • Uploaded 15-12-2021
  • by jessicalooman
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Reflection lectures Consumer Behaviour: Concepts and Research Methods

  • Reflection lectures Consumer Behaviour: Concepts and Research Methods

  • Class notes • 37 pages
    (3)
  • $4.19
  • 4x sold
  • Available in bundle
    • Summary of all reflection lectures with all important topics and questions of the course Consumer Behaviour: Concepts and Research Methods (MCB30306).
  • Uploaded 22-04-2021
  • by misssummary
Complete summary of Consumer Behaviour 2021/2022 (grade 7.8)

  • Complete summary of Consumer Behaviour 2021/2022 (grade 7.8)

  • Summary • 129 pages
    (0)
  • $5.77
  • 7x sold
    • Detailed summary of Consumer Behaviour. For each week: all the lectures and seminars in combination with the articles. Course in 2021/2022. Grade 7.8. Good luck!
  • Uploaded 25-06-2021
  • by noorjansen
Summary of the course Consumer Behaviour: Concepts and Methods MCB30306

  • Summary of the course Consumer Behaviour: Concepts and Methods MCB30306

  • Summary • 120 pages
    (3)
  • $5.77
  • 13x sold
    • Summary of the course Consumer Behaviour: Concepts and Methods MCB30306. Including all lectures and articles. Also includes figures.
  • Uploaded 05-03-2021
  • by liannehoogeveen
Summary articles Consumer Behaviour (6314M0159Y)

  • Summary articles Consumer Behaviour (6314M0159Y)

  • Summary • 27 pages
    (2)
  • $4.30
  • 12x sold
  • Available in bundle
    • (1) Krishna 2021: An integrative review of sensory marketing; (2) Trope 2007: construal levels and psychological distance; (3) Miron-Shatz 2009: memories of yesterday's emotions; (4) Levin 1988: how consumers are affected by the faming of attribute information before and after consuming the product; (4) Hsee 1999: preference refersals between joint and separate evaluations of options; (5) Shampanier 2007: zero as a special price; (6) Han 2010: signaling status with luxury goods; (7) Chae 2017: ...
  • Uploaded 29-11-2020
  • by taezee
Summary Consumer Behaviour (BM01MM)

  • Summary Consumer Behaviour (BM01MM)

  • Summary • 24 pages
    (0)
  • $3.67
  • 1x sold
  • Available in bundle
    • A summary of all compulsory articles for the exam. Focus on the theoretical framework and results (no methods). Written for the October 2021 exam.
  • Uploaded 12-10-2021
  • by larissavantwestende1
Summary of all articles (including overview) - Consumer Behaviour 2021

  • Summary of all articles (including overview) - Consumer Behaviour 2021

  • Summary • 20 pages
    (0)
  • $5.25
  • 3x sold
  • Available in bundle
    • Summary of all articles (including overview) from the course Consumer Behaviour. Master Business administration 2021 (April).
  • Uploaded 06-09-2021
  • by lisannedewit1
MCB-30306 Lectures Consumer Behaviour: Concepts and Research Methods

  • MCB-30306 Lectures Consumer Behaviour: Concepts and Research Methods

  • Class notes • 21 pages
    (0)
  • $3.14
  • 3x sold
    • Lecture summary of the course Consumer Behaviour: Concepts and Research Methods (MCB30306 - 2020) at Wageningen University (WUR). Some slides and models included as examples to give an extensive overview.
  • Uploaded 01-10-2021
  • by Nerine