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Consumer behaviour Study guides, Class notes & Summaries

Looking for the best study guides, study notes and summaries about consumer behaviour? On this page you'll find 686 study documents about consumer behaviour. Among the results are textbooks notes for 'Consumer Behaviour with MyMarketingLab, Global Edition' and Consumer Behaviour

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Summary Consumer Behaviour: Onlines Lessons + Articles (2021-2022)
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Summary of Consumer Behaviour (2021-2022), including online lessons, lectures, and (additional) articles. Topics: 1. The Psychological Core 2. Consumer (Ir)rationality 3. Social Influences on Behaviour 4. Affective and Emotional Consumer Reactions 5. Technology and Consumer Behaviour 6. Consumers and Marketing for a "better world"

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  • Summary
  •  • 36 pages • 
  • by jessicalooman • 
  • uploaded  15-12-2021
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Consumer Behaviour Summary of all articles and lectures | Master Business Administration - University of Amsterdam
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This summary encompasses all notes and articles discussed in the lectures as well as some information on the blogs that were required exam material. You will first find an article overview, followed by summaries of each weeks materials. Good luck with the exam!

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  •  • 15 pages • 
  • by studybeans • 
  • uploaded  02-11-2021
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MNM2605 – Consumer Behaviour
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MNM2605 – Consumer Behaviour Study Unit 1: Nature of Consumer Behaviour Customer behaviour: a combination of activities and influences that occur before, during and after the purchase itself. It’s all the consumer activities, including the emotional, mental and behavioural responses that precede, determine or follow these activities. Activities Customers Users Mental Selectors Businesses Physical Payers Types of customers Business: to manufacture other products, to resell to othe...

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  •  • 37 pages • 
  • by lectdennis • 
  • uploaded  24-09-2021
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Samenvatting Consumer Behaviour
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De samenvatting bevat alle geziene leerstof (slides). BELANGRIJK!!!!! Bij deze samenvatting hoort ook een begrippenlijst + een verwijzing naar het bijhorende hoofdstuk + tussentitel in de samenvatting. Het examen is open boek en zo zal je heel snel kunnen werken tijdens het examen en zo veel mogelijk tijd besparen met dingen op te zoeken. De samenvatting is een aangepaste en verbeterde versie dan diegene op Weduc.

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  •  • 89 pages • 
  • by frdriquevanderheyden • 
  • uploaded  20-04-2021
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Summary articles Consumer Behaviour (6314M0159Y)
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(1) Krishna 2021: An integrative review of sensory marketing; (2) Trope 2007: construal levels and psychological distance; (3) Miron-Shatz 2009: memories of yesterday's emotions; (4) Levin 1988: how consumers are affected by the faming of attribute information before and after consuming the product; (4) Hsee 1999: preference refersals between joint and separate evaluations of options; (5) Shampanier 2007: zero as a special price; (6) Han 2010: signaling status with luxury goods; (7) Chae 2017: ...

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  •  • 27 pages • 
  • by taezee • 
  • uploaded  29-11-2020
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