Consumer behaviour Study guides, Class notes & Summaries
Looking for the best study guides, study notes and summaries about Consumer behaviour? On this page you'll find 1414 study documents about Consumer behaviour.
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Consumer Behaviour - Digital Marketing and Analytics 2023/2024 Summaries
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UvA MSc Business Administration

Digital Marketing: Lecture and tutorial material mentioned by the teacher for the examination. 

Consumer Behaviour: Lecture and Q&A content, exam practice questions, important theories/content, and answers to assigned reading questions.

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Samenvatting Consumer Behaviour, ISBN: 9780198862567 Consument en Marketing (323623-B-6), Hoofdstuk 1 t/m 12
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Samenvatting voor het vak Consument en Marketing (323623-B-6). Het bevat de hoofdstukken 1 t/m 12 uit het boek Consumer Behaviour 3rd Edition Isabelle Szmigin en Maria Piacentini. ISBN: 9780198862567.
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MNM2605 Consumer Behaviour - Assignment 4 - MW Motors Case Study
- Essay • 12 pages • 2022
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This assignment is about the case study of MW-Motors and how they have adapted their brand to satisfy their expanding consumer base. In this assignment we discuss the process Winnie will go through to make a decision about her purchase as well as establish the different trends that develops in consumer behaviour.
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Test Bank for Consumer Behaviour 8th Canadian Edition
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Test Bank for Consumer Behaviour 8th Canadian Edition 
 
Consumer Behaviour: Buying, Having, and Being, Cdn. 8e (Solomon) 
Chapter 1 An Introduction to Consumer Behaviour 
1) In studying consumers like Gail, a college student, marketers often find it useful to learn their 
interests in music or clothing, how they spend their leisure time, and even their attitudes about 
social issues, to be able to categorize consumers according to their lifestyles. This sort of 
information is called: 
A) co...
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summary Consumer Behaviour
- Summary • 44 pages • 2023
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everything you need to know to complete the quizzes
Make study stress less painful
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Consumer behaviour 9th Edition Solomon Test Bank
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Consumer behaviour 9th Edition Solomon Test Bank
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Consumer Behaviour (BM01MM) all class notes
- Class notes • 35 pages • 2023
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This document is for the course:Consumer Behaviour (BM01MM). 
Included are all class notes from lectures 1-9. At the end there are also summaries highlighting the most crucial parts of each lecture. 
(September 2023)
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SUMMARY Consumer Behaviour
- Summary • 143 pages • 2022
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Volledige samenvatting van alle lessen consumer behaviour. Verwerking van powerpoint en lessen met alle extra uitleg en voorbeelden. Cases en gastles ook uitgeschreven.
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Samenvatting consumer behaviour
- Summary • 47 pages • 2024
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Contents slides + lecture notes. I got a 14/20 using this.
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Summary Consumer Behaviour: Onlines Lessons + Articles (2021-2022)
- Summary • 36 pages • 2021
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Summary of Consumer Behaviour (2021-2022), including online lessons, lectures, and (additional) articles. Topics: 
1. The Psychological Core 
2. Consumer (Ir)rationality 
3. Social Influences on Behaviour 
4. Affective and Emotional Consumer Reactions 
5. Technology and Consumer Behaviour 
6. Consumers and Marketing for a "better world"
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