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Marketing Communication Book Summary Chapter 3, 4, 7, 13. Marketing Communications: A European Perspective
- Summary • 16 pages • 2021
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This document is a well-structured, easy to read, compact summary of the mandatory chapters of the book 'Marketing Communications: A European Perspective - Sixth Edition' for the course Marketing Communication at Tilburg University. The chapters include chapter 3, 4, 7 and 13. 
 
The worst thing about most summaries is that they are extremely long, unorganized and often almost exact copies of the actual book. That is why I made this summary to-the-point and well structured, so that you get a goo...
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Summary Book Marketing Communication (De Pelsmacker et al., 2018)
- Summary • 7 pages • 2021
- Available in package deal
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- $4.94
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Summary of chapters 3, 4, 7 and 13 from the book "De Pelsmacker, Geuens, and Van den Bergh (2018). Marketing Communications: A European Perspective, 6th edition1. Prentice Hall." 
 
Chapter 3: How marketing communications work 
Chapter 4: Marketing communications planning 
Chapter 7: Media planning 
Chapter 13: Measuring campaign effectiveness
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Summary for CCPI2 Theory Campaign: Planning and Implementation 2020-2021
- Summary • 58 pages • 2021
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- $7.69
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Summary for CPI2 Theory CAMPAIGN: PLANNING AND IMPLEMENTATION 2020-2021 
- Includes all powerpoint and lecture notes
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Summary marketing communications including lecture notes
- Summary • 50 pages • 2021
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- $6.59
- 3x sold
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A summary of all the relevant chapters for the course Marketing Communication. The summary also includes relevant information that was discussed during the lectures and what isn't in the book.
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Summery Marketing Communications
- Summary • 162 pages • 2020
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- $7.14
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As told by the professor, 25% of the students fail this exam. Therefore I made a compilation of the slides and notes from the lectures, all the examples and studies included. Most of the questions will be from the content covered in the lectures and only a few of the book.
Too much month left at the end of the money?
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Marketing Communications: summary lectures and handbook
- Summary • 129 pages • 2021
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- $7.25
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This summary contains all lecture notes and content of the book 'Marketing Communications: A European Perspective' by P. De Pelsmacker (chapters 1-7 and 13-14). Passed the exam with 18/20. 

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Summary Modules and Book Marketing Communication
- Package deal • 2 items • 2021
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- $8.79
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Summary of all the modules discussed in the course Marketing Communication and the book (chapters 3, 4, 7 and 13).
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Summary Marketing Communications A European Perspective
- Summary • 67 pages • 2020
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- $6.04
- 52x sold
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Summary of "Marketing Communications: A European Perspective" 6th edition, chapters 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13 & 14. Some models of the book included. Suitable for pre-master students C&B or IBC or first-year bachelor students Communication and Information Sciences or International Business Communications.
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Summary Marketing Communications A European Perspective
- Summary • 67 pages • 2020
- Available in package deal
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- $5.49
- 6x sold
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Summary of "Marketing Communications: A European Perspective" 6th edition, chapters 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13 & 14. Some models of the book included. Suitable for pre-master students C&B or IBC or first-year bachelor students Communication and Information Sciences or International Business Communications.
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Summary Marketing Communications A European Perspective
- Summary • 67 pages • 2020
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- $5.49
- 4x sold
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Summary of "Marketing Communications: A European Perspective" 6th edition, chapters 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13 & 14. Some models of the book included. Suitable for pre-master students C&B or IBC or first-year bachelor students Communication and Information Sciences or International Business Communications.
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