Unit 9 creative product promotion Study guides, Class notes & Summaries

MNG2602 EXAM QUESTIONS WITH MARKED ANSWERS_SOLUTIONS_May_June_2015. MNG2602 – EXAM PAPERS & SOLUTIONS Section A: Multiple Choice Questions 1. Mr Chris O’Reilly, the CEO of MoneyMax Micofinancing Solutions, is looking for a new manager to operate and lead the first international branch of his business in Australia. While doing research, he comes across a profile for effective global leaders and users this profile as an aid to compile the job requirements for the position. Which one of t...

What actions can be done to move a person closer to the wellness side on the wellness continuum? (Fitness and Wellness Review) - answer-Limit alcohol, fasten safety belts, and limit sun exposure. Which of the 4 main principles of an exercise program is where the body adapts specifically to the type of demand placed on it? (Fitness and Wellness Review) - answer-Specificity Which is not a principle of an exercise program? (Fitness and Wellness Review) - answer-Intensity. (Didn'...

1. Identify core concepts that creates a foundation for marketing management. Check all that applies * Needs and wants growth strategy communication channels supply chain ANSOFF matrix - ANSWER-Needs and wants, communication channels, supply chain 2. What marketing strategy is responsible for warranties and services * product strategy price strategy place strategy promotion strategy marketing strategy - ANSWER-product strategy 3. A market orientation view is * customer centric ...

Unit 9 - Creative Product Promotion P5 design a promotional campaign for a given product/ service to meet the needs of a given campaign/creative brief. BTEC Business with Finance Level 3 Extended Diploma. Please leave a review if you found this useful, thank you

Unit 9 - Creative Product Promotion M1 explain how promotion is integrated with the rest of the marketing mix in a selected organisation to achieve its marketing aims and objectives. BTEC Business with Finance Level 3 Extended Diploma. Please leave a review if you found this useful, thank you.

Unit 9 - Creative Product Promotion M3 provide a rationale for a promotional campaign. BTEC Business with Finance Level 3 Extended Diploma. Please leave a review if you found this useful, thank you.

Unit 9 - Creative Product Promotion P4 explain the reasons behind the choice of media in a successful promotional campaign. BTEC Business with Finance Level 3 Extended Diploma. Please leave a review if you found this useful, thank you.

ENVIRONMENT social and physical characteristics - answer-Ambience Setting Authenticity Environmental Perception Cognitive Map Landmarks Images Geography of tourism Ambience - answer-Dynamic condition Understanding the tourism environment helps predict behavior Affected by people who move in and out of the atmosphere People adapt and respond to ambience Setting (smaller subset of the environment) - answer-Behavioral settings must include: People and Programs- orderly, planned...