Ecommerce Study guides, Class notes & Summaries

Final Exam Ecommerce Verified Practice Questions. Customers' perceptions of a product are called the product's _____. - CORRECT ANSWER brand The _____ provides a communication mode that is an intermediate step between mass media and personal contact. - CORRECT ANSWER web Grouping customers by variables such as social class or personality is. - CORRECT ANSWER psychographic segmentation A _____ is the part of a Web site that keeps track of selected items for purchase and automates ...

Ecommerce Chapter 7 Exam Questions Correctly Answered. All of the following were popular types of online marketing before 2007 except: - CORRECT ANSWER mobile marketing Which of the following is not true about social marketing? - CORRECT ANSWER More than 50% of Twitter's ad revenues are generated by desktop users The second most popular social network in terms of average minutes per visitor is: - CORRECT ANSWER Tumblr. By 2018, it is estimated that advertisers will be spending ___...

Ecommerce Chapter 4 Study Guide Test. Offline media is typically used for all of the following marketing activities except: - CORRECT ANSWER conversation The cost of hardware, software, and telecommunications services needed to build a website have ________ over the last decade. - CORRECT ANSWER decreased dramatically Which of the following types of e-commerce presence is best suited for creating an ongoing conversation with one's customers? - CORRECT ANSWER social media What are ...

Test Bank for E-Commerce 2021: Business, Technology, and Society, 16th edition by Kenneth C. Laudon, Carol Guercio Traver. ISBN-13: 1829 Full Chapters test bank PDF PART 1: INTRODUCTION TO E-COMMERCE 1. The Revolution Is Just Beginning 2. E-commerce Business Models and Concepts PART 2: TECHNOLOGY INFRASTRUCTURE FOR E-COMMERCE 3. E-commerce Infrastructure: The Internet, Web, and Mobile Platform 4. Building an E-commerce Presence: Websites, Mobile Sites, and Apps 5. E-commerce...

Ecommerce CH 1 Complete Study Exam Questions. Which of the following refers to any disparity in relevant market information among parties in a transaction? - CORRECT ANSWER information asymmetry Which of the following features of e-commerce technology enables merchants to market and sell "complex" goods and services to consumers via marketing messages that can integrate video, audio, and text? - CORRECT ANSWER richness Which of the following features of e-commerce technology is rela...

E-commerce, ecommerce, or e-commerce? Quiz Correctly Solved. What is the term for any communication method or platform that a business can use to reach its target audience online? a. Target strategy b. Digital channel c. Online sales d. E-commerce - CORRECT ANSWER B There are several advantages of digital marketing. Which of the following applies? Please select all that apply. a. It is cost-effective b. It reaches more people c. It produces slower results d. It is more co...

Ecommerce CH 2 Study Exam Questions With 100% Correct Answers. ________ and ________ are typically the most easily identifiable aspects of a company's business model. - CORRECT ANSWER Value proposition, revenue model Which element of the business model addresses what a firm provides that other firms cannot? - CORRECT ANSWER value proposition Which element of the business model refers to the presence of substitute products in the market? - CORRECT ANSWER competitive environment Whi...

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Ecommerce Review Practice Study Guide Exam. Businesses should use Web sites as standalone items for e-commerce and not connect them to other commerce efforts by the business - CORRECT ANSWER false Businesses may use multiple, coordinated e-commerce applications that engage you in a purchase decision (e.g. allowing a customer in a physical store to scan a product UPC code to see social media comments, price comparisons for nearby stores, or a coupon for a discounted purchase). What is thi...

Ecommerce CH 5 Review Practice Exam Questions. Confidentiality is sometimes confused with: - CORRECT ANSWER privacy ________ refers to the ability to ensure that e-commerce participants do not deny their online actions. - CORRECT ANSWER Nonrepudiation ________ refers to the ability to identify the person or entity with whom you are dealing on the Internet. - CORRECT ANSWER Authenticity Which of the following is an example of an integrity violation of e-commerce security? - CORRECT ...