Ecommerce Chapter 4 Study Guide Test.

Ecommerce Chapter 4 Study Guide Test. Offline media is typically used for all of the following marketing activities except: - CORRECT ANSWER conversation The cost of hardware, software, and telecommunications services needed to build a website have ________ over the last decade. - CORRECT ANSWER decreased dramatically Which of the following types of e-commerce presence is best suited for creating an ongoing conversation with one's customers? - CORRECT ANSWER social media What are the two most important management challenges in building a successful e-commerce presence? - CORRECT ANSWER developing a clear understanding of business objectives and knowing how to choose the right technology to achieve those objectives In order from beginning to end, the major steps in the SDLC are: - CORRECT ANSWER systems analysis/planning; systems design; building the system; testing; and implementation. Which of the following basic system functionalities is used to display goods on a website? - CORRECT ANSWER digital catalog ________ are the types of information systems capabilities needed to meet business objectives. - CORRECT ANSWER System functionalities Which system functionality must your website have in order to be able to personalize or customize a product for a client? - CORRECT ANSWER customer on-site tracking Which of the following are the two main components of a systems design? - CORRECT ANSWER logical design and physical design ________ help you engage your customers in a conversation. - CORRECT ANSWER On-site blogs Which of the following is not one of the basic business objectives for an e-commerce site? - CORRECT ANSWER optimize system architecture All of the following are basic information requirements for a product database except - CORRECT ANSWER customer ID numbers. ________ typically include a data flow diagram to describe the flow of information for an e-commerce site. - CORRECT ANSWER Logical designs Which of the following details the actual hardware components to be used in a system? - CORRECT ANSWER physical design Which of the following verifies that the business objectives of the system as originally conceived are in fact working? - CORRECT ANSWER acceptance testing