Leslie Kanuk Study guides, Class notes & Summaries
Looking for the best study guides, study notes and summaries about Leslie Kanuk? On this page you'll find 60 study documents about Leslie Kanuk.
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Summary Midterm 1, Chapter 1 to 7
- Summary • 23 pages • 2020
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Clear and complete summary of the book for the course Consumer and Marketing 2. Written in English, so that it matches the book as much as possible!
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Principles of Consumer Behavior summary: book and lectures
- Summary • 23 pages • 2020
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Summary of the course 'Principles of Consumer Behavior'.

Book: Schiffman, L.G. and J.L. Wisenblit (2019), Consumer Behavior, Twelfth Edition, Essex, England: Pearson Education Limited. (Chapters: 1, 2, 3, 4, 5, 6, 7, 8, 9, 14 and 15)
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Summary lectures Consumer & Marketing - Year 2 Business Economics Tilburg University
- Summary • 51 pages • 2020
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This summary contains all topics discussed during the lectures of the course Consumer & Marketing (also known as Marketing 2: Consumer Behaviour).
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Midterm 2: Chapter 8-16
- Summary • 22 pages • 2020
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Clear and complete summary of the book for the course Consumer and Marketing 2. Written in English, so that it matches the book as much as possible. All you need to pass the second midterm.
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Concepts
- Summary • 15 pages • 2019
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This list of concepts contains all relevant terms in alphabetical order. The terms are defined as described in the book.
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Summary Consumer Behaviour and Branding
- Summary • 13 pages • 2019
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-- grade for exam: 7.3--
Samenvatting "Consumer Behaviour" voor het vak Consumer Behaviour & Branding
Titel boek: Consumer Behaviour: A European Outlook
Auteur: Leon G. Schiffman; Leslie Kanuk; Havard Hansen
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Samenvatting (Summary) Consumer Behaviour and Branding
- Summary • 29 pages • 2019
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Samenvatting / Summary Consumer Behaviour and Branding. Derde jaar International Businesss and Mangagement Studies, Marketing Specialisatie. Book: Consumer Behaviour; A European Outlook (second edition). Leon G. Schiffman, Leslie Lazar Kanuk, Havard Hansen
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Industrial Psychology 224 Textbook Summaries of Chapters 8-16
- Summary • 66 pages • 2018
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Industrial Psychology 224 (Consumer Psychology), 
typed summaries from the textbook "Consumer Behaviour: Global & Southern African Perspective" 
by authors Schiffman & Kanuk
For chapters 8-16, needed for the exam

Summaries are VERY neat & thorough!

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Industrial Psychology - Consumer Behaviour
- Summary • 45 pages • 2018
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These Industrial Psychology notes (45 pages) provide in depth summaries on consumer behavior and attitude formation and change, the Consumer Research Process, marketing strategies, cultural influences on consumers, the Diffusion of Innovativeness Process and consumer decision making.
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Consumer Behaviour & Branding Summary/Keywords Ch 1-5, 7-11, 13
- Summary • 54 pages • 2019
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Consumer Behaviour & Branding Summary/Keywords Chapters 1-5, 7-11, 13
Consumer Behaviour eleventh edition/global edition
Leon G. Schiffman, Joseph L. Wisenblit 
Pearson
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