Leslie Kanuk Study guides, Class notes & Summaries

MNM2605 - ASSIGNMENT 2 SOLUTIONS (SEMESTER 01 - 2023)

The summary inlcudes all relevant chapters of the book and includes relevant papers that were covered as additional exam material

Consumer Behavior 10e Schiffman TestBank Completed Correctly Consumer Behavior 10e Schiffman tbINTRODUCTION Welcome to the Test Item File for Consumer Behavior, 10th edition. The textbook was authored by Leon G. Schiffman and Leslie Lazar Kanuk, in collaboration with Joseph Wisenblit. Each chapter in the Test Item File contains four types of questions: Multiple-Choice, Multiple-Choice Mini Case, True/False, and Essay Questions. Each question is formatted with the question number, possibl...

MNM2605 - ASSIGNMENT 2 SOLUTIONS (SEMESTER 01 - 2023)

Notes from the chapter consumer decision making of the textbook Consumer Behavior-9788131731567 Paperback -By Leon G Schiffman Leslie Lazar Kanuk S. Ramesh Kumar-Pearson India (Paperback, Leon G Schiffman Leslie Lazar Kanuk S. Ramesh Kumar). Refers to consumer behaviour decison making process in general and in the Indian context. Is a useful summary notes sheet to understand the sub topics better.

Summary chapter 1,3,4,5,9,13 for the elective Multicultural Consumer Behaviour at European Studies. Last 4 pages are (possible) exam questions with answers.

Summary of all the lecture notes and book chapters needed to pass the exam

A concise summary of the book: Consumer Behavior (by Schiffman & Wisenblit, 2015) for the course Principles of Consumer Behaviour of the Faculteit der Managementwetenschappen of the Radboud University. In this summary chapters 1-6, 9, 14 & 15 are included.

Clear and complete summary of the book for the course Consumer and Marketing 2. Written in English, so that it matches the book as much as possible

A summary of the whole book of "Consumer Behavior", including all chapters.