Digital Marketing and Metrics Study guides, Class notes & Summaries

What are the benefits of including both traditional and digital marketing activities when creating a marketing campaign? 1. Optimizes for scale and relevance 2. Uses every audience's point of contact When considering entering a new market or cultural community, why is it beneficial to conduct cultural research first? 1. To prevent misconceptions and avoid association with offensive content 2.To adapt the positioning and offer to fit in a global context You are researching your compet...

What are the two biggest components of US ad spending, and how are they trending? What are the two biggest sources of online traffic, and how are they trending? How are budgets in the US changing per mobile, desktop, TV and digital? What are some of the drivers of digital marketing becoming more important? advanced customer targeting, more accurate measurement and attribution capabilities, the potential for greater efficiencies with metrics such as cost per lead and the opportuni...

A/B Testing comparing two versions of a web page to see which one performs better Acquisition channels that site visits come through to get to your site. How your visits are acquired Attribution assigning values to touch points within a users journey to conversion Attribution Analysis Attribution Models: -Last click attribution: measuring success based on click -View-Through Conversions: when a customer sees an ad and later returns to complete a conversion on your site -Wholesome Att...

Digital marketing the use of new media or digital technology to achieve marketing and business goals outbound marketing begins with the brand advertiser pushing out a message to a specified target audience with the objective being to drive awareness of a product or service inbound marketing involves trying to pull your audience towards your content, brand, or service. the focus is on creating compelling content to draw your customers to your brand owned media the media you create and mana...

Agency - ANSWER-An organization that, on behalf of clients, plans marketing and advertising campaigns, drafts and produces advertisements, and places advertisements in the media. Advertiser - ANSWER-The company paying for the advertisement. Ad impressions - ANSWER-The count of ads which are served to a user. These can be requested by the user's browser (referred to as pulled ads) or they can be pushed, such as e-mailed ads. Ad Ops - ANSWER-The team/function that is responsible for traf...

IAB Digital Media Sales Certification Test Prep DSP Demand Side Platform: Tech interface that provides centralized and aggregated media buying from multiple sources including ad exchanges, ad networks, and sell side platforms SSP Seller Side Platform: Tech used by publishers to sell inventory, optimize pricing/yield and audience for a pool of potential advertisers Exchange An online marketplace platform that facilitates automated auction-based pricing and RTB Ad Network A sales channel...

Social Media a form of electronic communication through which users create online communities to share info, ideas, personal message, and other content such as videos User-Generated Content (UGC) refers to any digital content that is produced and shared by end users of an online service or website Brainpower Read More Previous Play Next Rewind 10 seconds Move forward 10 seconds Unmute 0:00 / 0:00 Full screen Social Commerce the use of social networking websites to ...

Salesforce Marketing Cloud Consultant EXAM (180 Q&A) Spring 2023. Northern Trail Outfitters (NTO) is running a campaign for a brand new type of footwear inside Journey Builder. The entry event: Prevents contacts from entering the journey if "shoes" is not selected in their preferences. Is based on a data extension which has Email Address as Primary Key. A few weeks after launching the campaign, NTO's data analyst noticed a reduced email volume and that some contacts inside the data ext...

MGT 6311 Midterm Exam Questions and Answers Shift in marketing mix - ANSWER Reach, effectiveness, and efficiency goal of marketing - ANSWER to create a product/service that sells GOST hierarchy - ANSWER Goals, Objectives(specific metrics), Strategies, tactics aka hierarchy towards achieving goals 5 C's - ANSWER Customer, competitors, collaborators, company, context Customer marketing model - ANSWER Awareness Interest/Engagement Ac...

UTK: BUAD 331 Exam 1 Complete (answers updated fall 2022/23.) ____________ the chain facilitates better strategic alignment between supply chain operations. A. Breaking B. Sharing C. Bending D. Spreading A firm is a recognized cost leader but has a strategic goal to become a cost and service leader. What is one initiative that could be planned and implemented to achieve this goal? A.Increase sales calls to all existing customers. B.Increase capacity utilization to gain economies of ...