Digital Marketing and Metrics Study guides, Class notes & Summaries

Exam grade: 8.7. This summary contains all the discussed information of the lectures Digital Marketing and Metrics in 2023, including important information about the mandatory articles.

This document contains a detailed summary of all the 17 articles that need to be studied for the exam.

This document contains a summary of all 17 articles given as required exam material for the Digital Marketing and Metrics course at the Vrije Universiteit in Amsterdam 2022.

Samenvatting en college aantekeningen van het vak Digital Marketing and Metrics. Resultaat: 8,5 Summary and lecture notes of the course Digital Marketing and Metrics. Result: 8.5

Shift in marketing mix - Answer- Reach, effectiveness, and efficiency goal of marketing - Answer- to create a product/service that sells GOST hierarchy - Answer- Goals, Objectives(specific metrics), Strategies, tactics aka hierarchy towards achieving goals 5 C's - Answer- Customer, competitors, collaborators, company, context Customer marketing model - Answer- Awareness Interest/Engagement Acquisition Customer Segmentation Customer Retention Support/Advocacy RFM - Answer- re...

Total Quality Management (TQM) Philosophy - Correct answer-1. customer focus 2. continuous improvement 3. employee empowerment 4. use of quality tools 5. product design 6. process management 7. managing supplier quality Process Capability Index (Cpk) - Correct answer-Basic function of Six Sigma. Measures the process potential and performance of processes. The higher the range of Cpk, the improved is the ability of the process to complete its necessities. Six Sigma - Correct answer-A di...

Total Quality Management (TQM) Philosophy - Answer 1. customer focus 2. continuous improvement 3. employee empowerment 4. use of quality tools 5. product design 6. process management 7. managing supplier quality Process Capability Index (Cpk) - Answer Basic function of Six Sigma. Measures the process potential and performance of processes. The higher the range of Cpk, the improved is the ability of the process to complete its necessities. Six Sigma - Answer A disciplined, data-driven...

WGU C215 Study Guide – FINAL with correct answers 2023 (New Questions) Total Quality Management (TQM) Philosophy - correct answer 1. customer focus 2. continuous improvement 3. employee empowerment 4. use of quality tools 5. product design 6. process management 7. managing supplier quality Process Capability Index (Cpk) - correct answer Basic function of Six Sigma. Measures the process potential and performance of processes. The higher the range of Cpk, the improved is the ability of...

TABLE OF CONTENTS: Part I Digital Marketing i n Context 1 Past, Present, and Future 2 Strategic Digital Marketing and Performance Metrics 3 The Digital Marketing Plan Part II Digital Marketing Environment 4 Global Digital Marketing 3.0 5 Ethical and Legal Issues Part III Digital Marketing Strategy 6 Digital Marketing Research 7 Consumer Behavior Online 8 Segmentation, Targeting, Differentiation, and Positioning Strategies Part IV Digital Marketing Management 9 Product: The Online Offer 10 Price:...

What is a broad definition of data? Raw facts that are captured on printed or digital media What are data? Facts that are collected and stored in a database system What is a determining characteristic of unstructured data? It does not follow a data model. Which is true about flat files? They contain no internal hierarchical organization. Which technology has no internal hierarchy? Flat files How were data retrieved before database management systems? Sequ...