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Marketing - Chapter 2
- Summary • 8 pages • 2017
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Summary Marketing - An Introduction
Chapter 2
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Markting Management Fundamentals Central Written Test Summary - Chapters 1-2-3-5-6-7-8-9-10-12-13
- Summary • 23 pages • 2017
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This summary contains chapters included in the Central Written Test for Marketing Management Fundamentals (1st year IBMS & IBL students at the HvA).
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Summary Foundations of Marketing
- Summary • 55 pages • 2017
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Summary Foundations of Marketing

Book: Marketing An Introduction
Author: Gary Armstrong, Philip Kotler with Marc O. Opresnik
Edition: Thirteenth

Chapters 1-3 5-9

European Studies year 1
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Chapter 7 Managing Market Products, Services, and Brands: Building Customer Value
- Textbook notes • 9 pages • 2017
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Detailed and well organized chapter notes for chapter 7: Products, Services, and Brands Creating Customer Value
Very detailed, organized, and complete chapter outline
Had coordination, subordination, diagrams, and color coding
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Chapter 5 Understanding Consumer and Business Buyer Behavior
- Textbook notes • 10 pages • 2017
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Very detailed, organized, and complete chapter outline
Had coordination, subordination, diagrams, and color coding

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Chapter 9 Pricing: Understanding and Capturing Customer Value
- Textbook notes • 8 pages • 2017
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Very detailed, organized, and complete chapter outline
Had coordination, subordination, diagrams, and color coding
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Chapter 6 Customer Value-Driven Marketing Strategy Creating Value for Target Customers
- Class notes • 7 pages • 2017
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Through chapter notes
Very detailed, organized, and complete chapter outline
Had coordination, subordination, diagrams, and color coding
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Chapter 8 Developing New Products
- Textbook notes • 7 pages • 2017
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Very detailed, organized, and complete chapter outline
Had coordination, subordination, diagrams, and color coding
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Chapter 4 Managing Marketing Information to Gain Customer Insights
- Textbook notes • 6 pages • 2017
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Very detailed, organized, and complete chapter outline
Had coordination, subordination, diagrams, and color coding
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Chapter 3: Analyzing the Marketing Environment
- Textbook notes • 6 pages • 2017
- Available in package deal
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Very detailed, organized, and complete chapter outline
Had coordination, subordination, diagrams, and color coding
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