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Summary of Marketing: An Introduction (ISBN: 9781292146508)
- Summary • 24 pages • 2022
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A summary of Marketing: An Introduction, chapters 1, 2, 3, 6, 7, 8, 9, 10, 12, 14 & 16 by Gary Armstrong and Philip Kotler with Marc O. Opresnik (ISBN 6508) using the Cornell note taking method. This summary was made specifically for Year 1, Period 3 of International Business at Hanze UAS but is suitable for anyone who needs to learn these chapters from the book for an upcoming exam! Includes the summary as well as extra room for taking notes.
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BUSI 2204 - Chapter 6 Summary - Marketing, ISBN: 9781292146508
- Summary • 6 pages • 2023
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Chapter 1: Introduction to Marketing 
Content Covered: 
- The scope and challenge of marketing 
- The marketing process 
- The customer-driven marketing strategy 
- The marketing environment 
- The company’s marketing mix 
- The company’s customer value proposition
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BUSI 2204 - Chapter 4 Summary - Marketing, ISBN: 9781292146508
- Summary • 4 pages • 2023
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Chapter 4: Connecting with Customers 
Content Covered: 
- Developing effective customer relationships 
- Designing customer-driven marketing programs 
- Crafting customer-driven marketing strategies
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Marketing Management - lecture notes
- Class notes • 59 pages • 2023
- Available in package deal
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- $7.67
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The document contains a summary of the lecture notes for the course Marketing Management from the minor Business Administration.
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Lecture notes the foundations of marketing
- Class notes • 17 pages • 2023
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- $7.67
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This document includes the lecture noted of the course Foundations of Marketing.
Make study stress less painful
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BUSI 2204 - Chapter 5 Summary - Marketing, ISBN: 9781292146508
- Summary • 6 pages • 2023
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- $9.49
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Chapter 5: Creating and Capturing Customer Value 
Content Covered: 
- Understanding customer value 
- Developing products 
- Crafting services 
- Building customer value 
- Capturing customer value
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summary marketing management
- Summary • 41 pages • 2020
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- $3.28
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comprehensive summary of the course marketing management based on the book 
ISBN: 9781292146508
Title: 'Marketing, An Introduction', Global Edition
Author: Armstrong, G and Philip Kotler
Publisher: Pearson Harlow, England
Edition: 13
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Summary Marketing and Sales | IBS Year 1 | Hogeschool van Amsterdam
- Summary • 16 pages • 2019
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- $8.21
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Summary created for the course Marketing and Sales in the first year of the study International Business. It covers all the necessary chapters and contains visuals, tables, and diagrams. The summary is written based on the book "Marketing - an introduction" created by Gary Armstrong..
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Summary Marketing: an Introduction
- Summary • 28 pages • 2019
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- $5.47
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Study: International Business (HanzeHogeschool, year 1) Course: International Marketing: Foundations. Book: Marketing: An introduction (Global edition); 13t edition, Kotler, Philip & Armstrong, Gary.
Summary of chapter 1, 2, 3, 6, 7, 8, 9, 10, 12, 14, 16
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Bachelor Thesis - A marketing strategy for the German marketing of company X to boost overall sales (GRADED WITH AN 8)
- Thesis • 69 pages • 2018
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- $12.05
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This thesis was written for the study International Business focussing on (online) marketing. The research question that has been researched is: "What online marketing strategy should company X implement for the German market in order to increase overall sales with 25%?". To answer this research question several theories were used focussing on (online) marketing, consumer behaviour and cross culture. To examine the study, primary data was gathered in the form of an interview with a marketing e...
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