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Fully-approved plan of approach/action IBL
- Other • 28 pages • 2018
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- $9.78
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Complete, approved plan of action for my graduation thesis of the International Business & Languages ​​program. Plan of action is entirely in English. Guidelines for the IBL program from Windesheim have been followed during the writing of this plan of approach / graduation work plan. The thesis itself is an Export plan. Written in March 2018
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international marking management powerpoint
- Exam (elaborations) • 37 pages • 2018
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- $9.66
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simple notes on IMM
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pricing
- Exam (elaborations) • 4 pages • 2018
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- $10.31
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Global Marketing summary
- Summary • 30 pages • 2018
- Available in package deal
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- $6.65
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Summary of Global Marketing book by Svend Hollensen, seventh edition. The summary covers all 19 chapters of the book.
Related to the International Marketing for SMEs module.
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IBL year 3 - International Marketing Management Summary (exam semester 2) (Made by Amy Diemer)
- Summary • 42 pages • 2018
- Available in package deal
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- $4.98
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Summary International Marketing Management (IMM)
IBL year 3 semester 2 block 3 and 4
English

Based on book: GLOBAL MARKETING (Sixth edition)
Author: Svend Hollensen
Publisher: Pearson Education Limited
English 872 pages 
9781292100111 

Chapters: 1, 2, 3, 4, 6, 7, 8, 9, 10, 11, 12, 14, 15, 16


Full exam content summary
Course module code: IBLIMM02R3


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Global Marketing
- Summary • 88 pages • 2018
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- $7.20
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This document summarizes Hollensen's book 'Global Marketing' (excluding H5, H7, H13 and H18). This summary is in English. The topics that are offered are the decision to internationalize, deciding which markets to enter, market entry strategies, designing the global marketing program, and implementing and coordinating the global marketing program.
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Market entry strategy
- Class notes • 26 pages • 2018
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- $11.60
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This paper critically discusses why the market entry strategy adopted by a company is often considered to be the most important decision it has to make.
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Global marketing mix
- Summary • 11 pages • 2018
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This paper discusses the notion that consumer tastes become similar around the world and explain what would be the effect of this on a company trying to develop a global marketing mix.
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Global reseaarch
- Class notes • 16 pages • 2018
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- $8.37
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The international researcher potentially has an enormous task. But the most important aspect is the search for similar segments of customers across geographically dispersed regions or countries. This paper discusses the key tasks that must be undertaken in segmenting global markets and how market research might contribute to this.

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Competitive advantage
- Class notes • 19 pages • 2018
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- $16.76
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Understanding the MACRO and trading environments is essential to a company if it is to sustain global competitive advantage. This paper discusses this statement and explains by using appropriate global marketing theory and concepts how a company could remain successful in a dynamic industry.
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