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IKEA’S Marketing Strategy: Furnishing the World
- Essay • 30 pages • 2019
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- $6.99
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In a global, and ever-changing world, the analysis of the marketing strategy of a global company like IKEA, considered today the biggest retailer of furnishings for the home, becomes pivotal. Aspects such as its internationalization, its vision and mis-sion, the marketing strategy for the different markets, the organizational structure of the company are all aspects that are presented in this paper in order for one to under-stand how a company went from local to global.
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Summary global marketing - Svend Hollensen (7th edition)
- Summary • 75 pages • 2019
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- $6.09
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Extensive and complete summary of chapters 1 t/m 19 of the book global marketing by Svend Hollensen (7th edition). Contains a lot of illustrations and notes from lectures. 
 
 ISBN of book = 9781292100111
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Marketing summary of class exercise
- Case • 5 pages • 2019
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- Free
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Marketing summary of class exercise
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Marketing summary year 3 based on the book Global Marketing by Svend Hollensen
- Summary • 63 pages • 2019
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- $3.32
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detailed summary for year 3 IBL
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Global marketing e-book Svend Hollensen
- Other • 839 pages • 2019
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- $3.87
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e-book
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Export management H8 tot H13
- Summary • 41 pages • 2019
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- $6.09
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Export managements (Global Marketing) 7e editie samenvatting Windesheim International Business and Languages
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International Marketing Summary
- Summary • 69 pages • 2019
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- $7.20
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A summary of the theory of the course International Marketing. It covers all the theory that is being spoken about in the lectures and covers the topics that should be studied for the final exam. At the end of the summary, there are examples of exam questions so you can practice for the final exam. I got a 9,6 for the exam with this summary
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International Marketing summary
- Summary • 138 pages • 2019
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- $10.53
- 7x sold
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This summary contains 138 pages and 13 chapters based on the book "GLOBAL MARKETING, SEVENTH EDITION, SVEND HOLLENSEN". Chapters 1,2,4,6,7,8,9,10,11,12,14,15,16,17 are discussed in this summary. The book has 873 pages.
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Summary Global Marketing
- Summary • 41 pages • 2018
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- $6.65
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Summary of the chapters 14 to 19 of the book Global Marketing of Svend Hollensen (Export Management). Including relevant graphs. I passed this exam with an 8.3! / Summary of chapters 14 to 19 of the book Global Marketing. Including relevant figures/tables. I obtained the exam with an 8.3!
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Notes All Lectures Exportmanagement @Fontys
- Class notes • 22 pages • 2018
- Available in package deal
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- $6.64
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Notes of all lessons from the course Export Management given in the fourth year of the commercial economy course at the Fontys Eindhoven Eindhoven location. The lessons were given in 2018/2019 by teacher Hummelink.
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