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Chapter 10
- Textbook notes • 2 pages • 2019
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Chapter 10: Pricing
what is price?, major pricing strategies, other internal and external considerations affecting price decisions
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Chapter 16
- Textbook notes • 5 pages • 2019
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Chapter 16: Personal selling and sales promotion
personal selling, managing sales force, personal selling process, sales promotion,
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Chapter 17
- Textbook notes • 3 pages • 2019
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Chapter 17: Direct and Digital marketing
Direct and digital marketing, forms of direct and digital marketing, marketing and the digital age, social media and mobile marketing, traditional direct marketing forms
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Chapter 19
- Textbook notes • 4 pages • 2019
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Chapter 19: Global Market Place
Global Marketing today, Deciding how to enter the market, deciding on global marketing program, deciding on global marketing organization
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Chapter 20
- Textbook notes • 2 pages • 2019
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Chapter 20: Sustainable Marketing
Marketing with socially and environmentally responsible practices
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Chapter 6
- Textbook notes • 4 pages • 2019
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Chapter 6: Business markets and buying behavior
Business markets, business buying behavior, Business buying decision process, engaging business buyers with digital and social marketing, institutional & government marketing
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