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Intro to Marketing: Chapter 19
- Textbook notes • 4 pages • 2019
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Chapter 19: Global Market Place
Global Marketing today, deciding how to enter the market, deciding on global marketing program, deciding on global marketing org
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Intro to Marketing: Chapter 20
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Chapter 20: Sustainable Marketing
marketing while being socially and environmentally responsible
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Intro to Marketing: Chapter 6
- Textbook notes • 4 pages • 2019
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Chapter 6: Business Markets and buying behavior
business markets, business buying behavior, business buyer decision process, engaging business buyers with digital and social marketing, institutional and government markets
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Chapter 1
- Textbook notes • 7 pages • 2019
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Chapter 1: Marketing
what is marketing and what the study entails
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Chapter 3
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Chapter 3: Analyzing marketing environment
microenvironment and macroenvironment
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Chapter 4
- Textbook notes • 7 pages • 2019
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Chapter 4: managing marketing info
marketing info and customer insights, assessing info needs and developing data, marketing research, analyzing and using marketing info, other marketing info considerations
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Chapter 5
- Textbook notes • 5 pages • 2019
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Chapter 5: Consumer markets and buyer behavior
model of consumer behavior, characteristics affecting consumer behavior, buying decision behavior and process, buying decision process for new products
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Chapter 7
- Textbook notes • 6 pages • 2019
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Chapter 7: customer value-driven marketing strategy
marketing strategy, market segmentation, market targeting, differentiation and positioning
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Chapter 8
- Textbook notes • 6 pages • 2019
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Chapter 8: Products, Services, and brands
what is a product?, Product and service decisions, services marketing, Branding strategy
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Chapter 9
- Textbook notes • 3 pages • 2019
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Chapter 9: Developing new products
new product development strategy, new product development process, product life-cycle strategies, additional product and service considerations
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