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(Chpt.2) Partnering to Build Customer Engagement, Value, and Relationships
- Summary • 4 pages • 2023
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(Chpt.2) Partnering to Build Customer Engagement, Value, and Relationships
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(Chpt.3) Analysing The Marketing Environment
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(Chpt.3) Analysing The Marketing Environment
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(Chpt.7) Customer Value-Driven Marketing Strategy
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Customer Value-Driven Marketing Strategy 
Creating Value for Target Customers
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(Chpt.9) Developing New Products and Managing The Product Life Cycle
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(Chpt.9) Developing New Products and Managing The Product Life Cycle
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(Chpt.10) Pricing: Understanding and Capturing Customer Value
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(Chpt.10) Pricing: Understanding and Capturing Customer Value
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(Chpt.17) Digital, Online, Social media, and Mobile Marketing
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(Chpt.17) Digital, Online, Social media, and Mobile Marketing
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Summary Principles of Marketing, Global Edition - Marketing (MAN-BCU2008)
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A summary of the book "principles of marketing", 18th edition. Chapters 1-3-4-5-7-8-10-12-14-20. Samenvatting Principles of Marketing, Global Edition - Marketing (MAN-BCU2008. English summary.
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Samenvatting Principles of Marketing, Global Edition, ISBN: 9781292341132 Marketing (IB-P104-20)
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A summary about a part of the book ''Principles of Marketing''. Every concept is used and explained in details. This was my exam perperation. It is about the fundamentals of marketing. All the P's, Place, Promotion, Price & Product (and service). About digital marketing, the concepts of different marketing strategies, how to influence consumers and how they influence businesses, and a lot more.
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Summary principles of marketing chapters 1 t/m 3 5 t/m 7 19-20
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Summary principles of marketing, Kotler chapters 1 t/m3 5 t/m 7 19-20. Everything you need to know for Marketing first semester.
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Summary Marketing Chapters 8-18
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Summary principles of marketing, Kotler chapter 8-18
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