Marketing Management

Summary of all the compulsory literature of the course Marketing Management (BT1203) of the International Bachelor of Business Administration. Consist of the mandatory readings from week one: the marketing environment, week two: market research, competitive analysis, consumer behaviour, week three: segmentation & targeting, week four: positioning & pricing strategy, week five: product, branding strategy, channel strategy and week seven: marketing communication strategy & neuromarketing

This is a collection of summaries of all readings of marketing management. With these 12 pages (instead of more than 70 or something I didn’t count) you know everything you need to know about the readings. I only used these summaries and my lecture summary (Marketing management (BT1203) lecture summary) and I got an 8.6 on my exam.

This document includes detailed and organised notes for a complete lecture note summary of the course. This is ideal for exam preparation, and personally helped me complete the course with a final exam grade of 8.7. It organises the lectures by key cases and by key terminology with elaborate descriptions to ensure a better understanding and better results in the exam and case.

This is a complete short summary to quickly understand all content especially if you missed some lectures. Every relevant content is covered in this summary. (I got an 8,6 using this summary)

All the lecture slides (most of it typed out, so you can search with crtl+f) Some additional notes Notes about all the articles: some a summary or just some notes which were remarkable (don't rely on this!)

Summary of the Marketing Management course in the first year in the first block of the study International Business Administration at the Erasmus University in Rotterdam.

Summary from the literature of Marketing Management. This summary will help you review and save your time from going through the whole book.