Summary
Marketing management (BT1203) readings summary
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Pages
12
Uploaded on
01-12-2022
Written in
2022/2023
This is a collection of summaries of all readings of marketing management. With these 12 pages (instead of more than 70 or something I didn’t count) you know everything you need to know about the readings. I only used these summaries and my lecture summary (Marketing management (BT1203) lecture summary) and I got an 8.6 on my exam.
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Written for
- Institution
- Erasmus Universiteit Rotterdam (EUR)
- Study
- International Business Administration
- Course
- Marketing Management (BT1203)
All documents for this subject (15)
Document information
- Uploaded on
- December 1, 2022
- Number of pages
- 12
- Written in
- 2022/2023
- Type
- Summary
Subjects
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marketing management
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stp
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3c’s
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segmentation
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targeting
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positioning
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price
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4p’s
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pppp
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ccc
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place
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product
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promotion
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marketing analysis
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marketing tactics
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marketing strategy
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Marketing management lectures readings summary
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