Class notes
Marketing Management (BT1203) lectures summary
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Pages
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Uploaded on
01-12-2022
Written in
2022/2023
This is a complete short summary to quickly understand all content especially if you missed some lectures. Every relevant content is covered in this summary. (I got an 8,6 using this summary)
Institution
Course
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Written for
- Institution
- Erasmus Universiteit Rotterdam (EUR)
- Study
- International Business Administration
- Course
- Marketing Management (BT1203)
All documents for this subject (15)
Document information
- Uploaded on
- December 1, 2022
- Number of pages
- 3
- Written in
- 2022/2023
- Type
- Class notes
- Professor(s)
- Alex genevsky
- Contains
- All classes
Subjects
-
marketing management
-
segmentation
-
targeting
-
promotion
-
product
-
placement
-
positioning
-
consumer
-
company
-
competition
-
customer
-
3 c’s
-
marketing analysis
-
marketing strategy
-
marketing tactics
-
stp
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