Presentation
Measuring Effectiveness of IMC Campaigns - Spring 2024
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Pages
21
Uploaded on
04-05-2024
Written in
2023/2024
An overview of various methods and processes used in measuring the effectiveness of IMC campaigns, including message testing, concept testing, copy testing, quality of outputs, quality of outcomes, key performance indicators, sentiment analysis, geo-location analysis, and marketing mix modeling.
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Institution
Promotional Management
Course
Promotional Management
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Written for
- Institution
- Promotional Management
- Course
- Promotional Management
Document information
- Uploaded on
- May 4, 2024
- File latest updated on
- May 5, 2024
- Number of pages
- 21
- Written in
- 2023/2024
- Type
- PRESENTATION
- Person
- Unknown
Subjects
- message testing
- concept testing
- copy testing
- sentiment analysis
- marketing mix modeling
- spring 2024
- presentation
-
lecture slides
-
measuring effectiveness of imc campaigns
-
lecture notes
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