Class notes
Full Course - Promotional Management & Integrated Marketing Communication - Spring 2024
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Pages
55
Uploaded on
15-05-2024
Written in
2023/2024
This course provides an overview of promotional management within the framework of integrated marketing communication (IMC), including advertising, public relations, sales promotion, personal selling, direct marketing, trade show marketing, digital marketing, AI marketing, user-generated content, content marketing, influencer marketing, visual merchandising, and guerilla marketing. The course will also examine the process by which promotional or integrated marketing communications programs are planned, developed, executed, and measured.
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Institution
Promotional Management
Course
Promotional Management
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Written for
- Institution
- Promotional Management
- Course
- Promotional Management
Document information
- Uploaded on
- May 15, 2024
- Number of pages
- 55
- Written in
- 2023/2024
- Type
- Class notes
- Professor(s)
- Vwp
- Contains
- All classes
Subjects
- promotional management
- imc
-
integrated marketing communication
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