Presentation
Interaction of Branding & IMC - Spring 2024
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Pages
22
Uploaded on
04-05-2024
Written in
2023/2024
An overview of various ways branding influences the development of effective IMC campaigns, including brand identity, brand equity, visual elements, brand image, brand positioning, unique value proposition, unique selling proposition, corporate branding, product branding, personal branding, cause branding, social branding, co-branding, brand extension, brand stretching, brand architecture, and brand strategy.
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Institution
Promotional Management
Course
Promotional Management
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Written for
- Institution
- Promotional Management
- Course
- Promotional Management
Document information
- Uploaded on
- May 4, 2024
- File latest updated on
- May 5, 2024
- Number of pages
- 22
- Written in
- 2023/2024
- Type
- PRESENTATION
- Person
- Unknown
Subjects
- branding
- brand strategy
- brand positioning
- brand identity
- brand equity
- unique value proposition
- spring 2024
-
presentation
-
lecture slides
-
influence of branding on imc
-
lecture notes
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