Presentation
Overview of Promotional Management and Integrated Marketing Communication - Spring 2024
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Pages
25
Uploaded on
05-05-2024
Written in
2023/2024
This presentation provides an overview of the fundamental concepts and principles of promotional management and integrated marketing communication, including brand identity, emerging trends in IMC, impact of AI on IMC, brand messaging, cultural and linguistic challenges, adapting to technological changes, global perspectives, sustainability and social responsibility, augmented & virtual reality, data analysis and insights, predictive analytics, and content creation & optimization.
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Institution
Promotional Management
Course
Promotional Management
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Written for
- Institution
- Promotional Management
- Course
- Promotional Management
Document information
- Uploaded on
- May 5, 2024
- File latest updated on
- May 10, 2024
- Number of pages
- 25
- Written in
- 2023/2024
- Type
- Presentation
- Person
- Unknown
Subjects
- presentation
- promotional management
- lecture slides
- spring 2024
-
integrated marketing communication
-
lecture notes
$7.99
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