- Study guides, Class notes & Summaries

what was the first social media for advertising? correct answers Facebook Ad Types correct answers the kinds of ads you can create on social media - ex - reels, pins Demographics correct answers statistical information about a particular population. - ex - age, gender, language, location hashtags correct answers used to help users find posts related to their interests KPI correct answers Key Performance Indicator Objectives correct answers What you want to achieve from a marketi...

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5 pages

Written in 2024/2025

Grade A+

SirAnton

LSU is an ___ school; research is the main priority. LSU is a university that creates knowledge; doesn't just teach it. correct answers R1 means reviewers of research papers do not know the author, and the author does not know who the reviewers are. Best validity of information. correct answers double blind 100% increase claim; but the company went from 1 customer in the first quarter to 2 in the other leads to screwy statistics. But, if the company went from one warehouse to 2 in the nex...

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11 pages

Written in 2024/2025

Grade A+

SirAnton

MKT 4440 Exam 1 Gleiberman Questions With Accurate Answers...

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12 pages

Written in 2026/2027

Grade A+

Zayla

Mkt 4440 - Exam 2 – Gleiberman Newest Actual 2025/2026 With Complete Questions And Answers.verifiee/ Graded A+

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12 pages

Written in 2025/2026

Grade A+

TheAlphanurse

MGT 4330 - 1 Questions and Graded Answers

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6 pages

Written in 2025/2026

Grade A+

StudyMaster2025

What is anecdotal evidence? correct answers is in contrast to primary data - ex. does a blue background get more clicks than a red background what do we mean by 3rd parties in social media? correct answers companies that are not Facebook or LSU but companies that manage a page for LSU on Facebook. Hootsuite & Sprout Social Cluetrain Manifesto correct answers A collection where academics and practitioners have all written their opinions. It is like 95 of these essays. talking about the inte...

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4 pages

Written in 2024/2025

Grade A+

SirAnton

consumer behavior correct answers set of value seeking activities that take place as people go about addressing their real needs want correct answers a specific desire representing a way a consumer may go about addressing a recognized need exchange correct answers acting out of the decision to give something up in return for something perceived to be of greater value costs correct answers negative results of consumption experiences benefits correct answers positive results of consump...

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9 pages

Written in 2024/2025

Grade A+

SirAnton

3rd party companies correct answers companies that do research on 1st party companies ex. Hootsuite & sport social 1st party companies correct answers social media websites ex. Facebook, Instagram, and Snapchat Hootsuite correct answers - 3rd party company - keeps up with important trends - social media management platform - can schedule posts on social media - fancy CRM system CRM correct answers - customer relationship management - collects info about customers and gives it t...

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10 pages

Written in 2024/2025

Grade A+

SirAnton

A distribution channel is composed of all of the following except ______. a. producers b. intermediaries c. marketers d. buyers correct answers c. marketers Which of the following is a channel intermediary? a. wholesaler b. broker c. agent d. all of the above correct answers d. all of the above A distribution channel in which the manufacturer deals directly with the customer (e.g., sale of digital products) is called a(n)__________. a. indirect channel b. direct ch...

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18 pages

Written in 2024/2025

Grade A+

SirAnton

Internet correct answers Hardware that provides the connection Network of interconnected computers, hardware and servers Based on HTTP which allows data transfers between networked devices World Wide Web correct answers Website, brower Based on HTML which specifies how this data is presented by web-based interfaces Three technical roles for internet correct answers provide access for both providers and user, and provide interconnection Three types of access to internet correct answer...

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19 pages

Written in 2024/2025

Grade A+

SirAnton

Ways of doing business correct answers 1. Undifferentiated marketing 2. Product orientation 3. Differentiated marketing 4. One-to-one marketing 5.Niche Marketing Undifferentiated marketing correct answers plan wherein the same basic product is offered to all consumers Product orientation correct answers approach where innovation is geared primarily toward making the production process as efficient and economic as possible Differentiated marketing correct answers firms that serve m...

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6 pages

Written in 2024/2025

Grade A+

SirAnton

"improve ""place"" on the internet correct answers - search engine optimatize + paying - better business bureau web page - right affiliates/links - presence on social networks " "distribution channel correct answers producer -> consumers multiple options/method of getting from one to the other things to consider: direct to consumer may cause problems, get dropped from middle man, middle man can give you feedback " added value of intermediaries correct answers - producer d...

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22 pages

Written in 2024/2025

Grade A+

SirAnton

why do prospects raise objections correct answers -dont understand what you are selling or its benefits -dont need it (or think they need it) -dont like the unknown/risk -to test you -too expensive -dont want to make a decision when do buyers raise objections? correct answers all the time -as the salesperson is trying to set up the initial appointment -during the salespersons approach -as the product is being explained -when the salesperson attempts to gain commitment -after the sal...

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11 pages

Written in 2024/2025

Grade A+

SirAnton

Personality correct answers - the totality of thoughts, emotions, intentions, and behaviors that a person exhibits consistently as he or she adapts to his/her environment - complex Personality Qualities correct answers - Unique - Can be conceptualized as a combination of specific traits or characteristics - Traits are relatively stable and interact with situations to influence behavior - Specific behaviors can vary lifestyles correct answers How people spend time and money Psyograph...

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6 pages

Written in 2024/2025

Grade A+

SirAnton

Need recognition, search for information, Eval of alternatives, Choice, post choice correct answers 5 steps of decision making process (answer labeled like aaa, bbb, ccc, etc) need recognition correct answers consumer perceives a difference between actual state and desired state ongoing, pre-purchase, internal (memory), external (google) correct answers 4 steps to search behavior (answer labelled as aaa,bbb,ccc, etc) ongoing search behavior correct answers · search effort that is not...

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13 pages

Written in 2024/2025

Grade A+

SirAnton

A set of 95 theses organised as a call to action (CTA) for businesses operating within a newly connected marketplace, published in 1999. While some of the book's claims have failed to materialise, it was an early source of guidelines for social media and obtained a cultlike following. correct answers Cluetrain Manifesto In strategic management and marketing, it is the percentage or proportion of the total available market or market segment that is being serviced by a company. correct answers...

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7 pages

Written in 2024/2025

Grade A+

SirAnton

reference group correct answers individuals who have significant relevance for a consumer and who have an impact on the consumers evaluations, aspirations, and behavior group influence correct answers ways in which group members influence attitudes, opinions, and behaviors of others within the group aspects of group life correct answers share common goals and interests, communicate with and influence one another, share a set of expectations, rules and roles, view themselves as members of a...

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10 pages

Written in 2024/2025

Grade A+

SirAnton

Who understand EAT on google? correct answers the programmers who work for google What is the criteria for the first page of a google search? correct answers Expertise, Authoritativeness, and Trust What is YMYL? correct answers "Your money or your life" specific types of webpages that affect either your money or your life What kind of pages is EAT primarily for? correct answers YMYL pages Why are YMYL pages so important? correct answers If google gets this wrong you can seriously i...

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8 pages

Written in 2024/2025

Grade A+

SirAnton

learning correct answers a change in behavior resulting from the interaction between and person and a stimulus perception correct answers a consumer's awareness and interpretation of reality 3 elements of consumer perception correct answers exposure attention comprehension exposure correct answers brings a stimulus in close proximity to a consumer to be sensed by one of the 5 human senses attention correct answers the consumer's allocation of information-processing capacity towar...

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9 pages

Written in 2024/2025

Grade A+

SirAnton

Want correct answers a specific desire that spells out a way a consumer can go about addressing a recognized need. Exchange correct answers the acting out of a decision to give something up in return for some- thing perceived to be of greater value. Cost correct answers negative results of consumption experiences Benefits correct answers positive results of consumption experiences Consumer Behavior as a field of study correct answers represents the study of consumers as they go throu...

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11 pages

Written in 2024/2025

Grade A+

SirAnton