MKT 4440 EXAM 1 Gleiberman || All Questions Answered Correctly.

LSU is an ___ school; research is the main priority. LSU is a university that creates knowledge; doesn't just teach it. correct answers R1 means reviewers of research papers do not know the author, and the author does not know who the reviewers are. Best validity of information. correct answers double blind 100% increase claim; but the company went from 1 customer in the first quarter to 2 in the other leads to screwy statistics. But, if the company went from one warehouse to 2 in the next quarter, that is likely a high performing company. Look at what the statistic is saying. Another ex of screwy statistics is ________, using data and incorrect graphics to stretch the data to push an agenda. correct answers screwy statistics data stretching ways to make screwy statistics correct answers innapropriate scale ignoring whole timeframe Ice cream consumption and drowning deaths both go up in the summer, but they have no correlation with one another. But, when shown together on a graph they would appear to influence one another. correct answers coorelation and causation; a way to present screwy statistics Cross-sectional Longitudinal Primary (new data collected by oneself) Anecdotal (anecdotal data is based on ideas and stories (like wendys having bad PR from an ad; conjecture) not real data until research is done. Secondary (from other sources) correct answers types of data the statistical hypothesis tested by the statistical procedure; usually a hypothesis of no difference or no relationship correct answers Null hypothesis (H0) Hypothesis that there is a difference of relationship present, p .05 correct answers H1 or H2 statistical significance = reject null = correct answers p .05 Often in a business transaction there are 2 parties, the buyer and seller. With marketing, there are often 3 parties, the other party who helps facilitate the transaction. EX: marketing agency, data groups, Hootsuite, and more correct answers 3rd parties book with 95 different 'thesis' about marketing. Main realization is that marketing is essential conversations. Short (ads), long (videos, seminars, ets) correct answers cluetrain manifesto