Mkt 4440 Exam 1 Gleiberman Questions and Graded
Answers.
Why do we use A/B testing - To statistically see if the changes we make cause a
difference in consumer interaction
Advertising budget - Amount of money for advertising, hubspot free template
Hoot suite - CRM and social media software management company
Weak ties - People you know the least can give more fruitful information, new sources of
info
Brand equity - the added value a brand name gives to a product beyond the functional
benefits provided
USP - unique selling point
4 Principles of Marketing - Price, placement, product, promotion
SWOT - strengths, weaknesses, opportunities, threats
What are the 5 considerations all digital marketing campaigns should have - Context,
value exchange, objectives, tactics and evals, ongoing optimization (CEOTO)
PEST/PESTLE - Political, economic, social, technological, legal, environmental
KPI's - Key performance indicators
, SMART goals - Specific, Measurable, Attainable, Realistic, Timely
Tactics - Based on the resources that your company has
affiliate marketing - an online marketing strategy in which a business rewards individuals
or other businesses for each visitor or customer the affiliate sends to its website
Product endorsement
Optimizing and reassessing - A/B testing
Community Guidelines - The rules and principle that community members must adhere to
when communicating on a brand platform.
community management - Building and monitoring of online communities that involve
the brand
Lead - Someone who shows interest in brand and could be converted into customer
Objective - Desired outcome of campaign
ORM - online reputation management
Understanding and influencing perception online
SEO - Search Engine Optimization
Social Media Dashboard - Service that lets you manage social media platforms
social network - Becoming apart of a larger online community
Answers.
Why do we use A/B testing - To statistically see if the changes we make cause a
difference in consumer interaction
Advertising budget - Amount of money for advertising, hubspot free template
Hoot suite - CRM and social media software management company
Weak ties - People you know the least can give more fruitful information, new sources of
info
Brand equity - the added value a brand name gives to a product beyond the functional
benefits provided
USP - unique selling point
4 Principles of Marketing - Price, placement, product, promotion
SWOT - strengths, weaknesses, opportunities, threats
What are the 5 considerations all digital marketing campaigns should have - Context,
value exchange, objectives, tactics and evals, ongoing optimization (CEOTO)
PEST/PESTLE - Political, economic, social, technological, legal, environmental
KPI's - Key performance indicators
, SMART goals - Specific, Measurable, Attainable, Realistic, Timely
Tactics - Based on the resources that your company has
affiliate marketing - an online marketing strategy in which a business rewards individuals
or other businesses for each visitor or customer the affiliate sends to its website
Product endorsement
Optimizing and reassessing - A/B testing
Community Guidelines - The rules and principle that community members must adhere to
when communicating on a brand platform.
community management - Building and monitoring of online communities that involve
the brand
Lead - Someone who shows interest in brand and could be converted into customer
Objective - Desired outcome of campaign
ORM - online reputation management
Understanding and influencing perception online
SEO - Search Engine Optimization
Social Media Dashboard - Service that lets you manage social media platforms
social network - Becoming apart of a larger online community
