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What is anecdotal evidence? correct answers is in contrast to primary data - ex. does a blue background get more clicks than a red background what do we mean by 3rd parties in social media? correct answers companies that are not Facebook or LSU but companies that manage a page for LSU on Facebook. Hootsuite & Sprout Social Cluetrain Manifesto correct answers A collection where academics and practitioners have all written their opinions. It is like 95 of these essays. talking about the internet and marketing Web 2.0 correct answers development of 2-way communication online the strength of weak ties correct answers social networking not social media weak ties are like internet post giving you info instead of someone close to you. article Granovetter 1973 brand equity correct answers the opinions and beliefs that have when they think of your brand brand value correct answers numerical measure of the brand - apple adds value USP correct answers unique selling point Porter's Fives Forces correct answers 1. Competition in the industry 2. Potential of new entrants into the industry 3. Power of suppliers 4. Power of customers 5. Threat of substitute products SWOT correct answers strengths, weaknesses, opportunities, threats the four p's correct answers Product, Price, Place, Promotion CEOTO correct answers Context - PESTLE Exchange - What do you give your clients, what do you give them Objectives - SMART goals Tactics - SEO - Very specific things you would do to achieve KPIs Optimize - Audit what you have done and what you can do better PESTLE correct answers Political, Economic, Social, Technological, Legality, Environmental SMART goals correct answers Specific, Measurable, Attainable, Realistic, Timely KPIs correct answers Key performance indicators - sign-ups and sales


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