Advanced Management and Marketing

English summary of the book Fundamentals of Strategy used for the course Advanced Management and Marketing. Chapters 1-8

This document contains the management tutorial notes including all the information out of the powerpoint presentations. This was used at the management part of the course Advanced Management and Marketing. It contains notes of the whole book: Fundamentals of strategy (4th edition) by Gerry Johnson, Richard Whittington, Kevan Scholes, Duncan Angwin and Patrick Regnér. The powerpoint contain all the chapters (1 till 8) including some important figures.

This document contains the marketing tutorial notes including all the information out of the powerpoint presentations. This was used at the marketing part of the course Advanced Management and Marketing. It contains part of the book: Marketing Models: Multivariate Statistics and Marketing Analytics (4th edition), written by Dr. Dawn Iacobucci. The tutorials are regarding chapters: 1, 2, 3, 4, 6, 7, 9 and partly chapter 8 (ANOVA).

This summary contains part of the book: Marketing Models: Multivariate Statistics and Marketing Analytics (4th edition), written by Dr. Dawn Iacobucci. It contains the complete chapters: 1, 2, 3, 4, 6, 7, 9 and partly chapter 8 (ANOVA). including all the sub sections and some important figures. This book is one of the two books needed for the Advanced Management and Marketing course at Wageningen University, regarding to the marketing part of this course.

This summary contains the whole book: Fundamentals of strategy (4th edition) by Gerry Johnson, Richard Whittington, Kevan Scholes, Duncan Angwin and Patrick Regnér. It contains all the chapters (1 till 8) including all the sub sections and some important figures. This book is one of the two books needed for the Advanced Management and Marketing course at Wageningen University, regarding to the management part of this course.

For the course Advanced Management and Marketing the compulsory reading of the book "Fundamentals of Strategy" 4th edition is summarized. I made this summary for myself to study with but want to share it with everyone as well. Why you should buy it? If you don't have the time to read the whole book and go through everything this is the fastest and cheapest option. I included all the important graphs from the book too.

Summary advanced management chapter 1 Fundamentals of Strategy and lecture

Summary advanced management chapter 2 Fundamentals of Strategy and lecture

Chapter 2 advanced marketing from the lecture and partly from Marketing Models International edition