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Summary Marketing tutorials ppt notes (course AMM)

This document contains the marketing tutorial notes including all the information out of the powerpoint presentations. This was used at the marketing part of the course Advanced Management and Marketing. It contains part of the book: Marketing Models: Multivariate Statistics and Marketing Analytics (4th edition), written by Dr. Dawn Iacobucci. The tutorials are regarding chapters: 1, 2, 3, 4, 6, 7, 9 and partly chapter 8 (ANOVA).

Last document update: 2 year ago

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  • 1. Summary - Marketing tutorials ppt notes (course amm)
  • 2. Summary - Marketing models: multivariate statistics and marketing analytics
  • 3. Summary - Fundamentals of strategy (complete book summary)
  • 4. Summary - Management tutorials ppt notes (course amm)
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