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Consumer Marketing

Vrije Universiteit Amsterdam (VU)

Here are the best resources to pass Consumer Marketing. Find Consumer Marketing study guides, notes, assignments, and much more.

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Building, Measuring, and Profiting from Customer Loyalty (Watson, Beck, Henderson, Palmatier)

  • Building, Measuring, and Profiting from Customer Loyalty (Watson, Beck, Henderson, Palmatier)

  • Summary • 4 pages • 2018
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Free Offer ≠ Cheap Product: A Selective Accessibility Account on the Valuation of Free Offers (Palmeira, Srivastava)

  • Free Offer ≠ Cheap Product: A Selective Accessibility Account on the Valuation of Free Offers (Palmeira, Srivastava)

  • Summary • 3 pages • 2018
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    • This is a summary of the article "Free Offer ≠ Cheap Product: A Selective Accessibility Account on the Valuation of Free Offers"
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Great expectations?! Assortment size, expectations, and satisfaction (Diehl, Poynor)

  • Great expectations?! Assortment size, expectations, and satisfaction (Diehl, Poynor)

  • Summary • 2 pages • 2018
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How the Intention to Share Can Undermine Enjoyment (Barasch, Zauberman, Diehl)

  • How the Intention to Share Can Undermine Enjoyment (Barasch, Zauberman, Diehl)

  • Summary • 3 pages • 2018
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The Short- and Longterm Impact of Brand Placement in an Advertiser-Funded TV Program on Viewers’ Attitudes Towards the Sponsor brand and Its Main Competitor (Verhellen, Eelen, Dens, de Pelsmacker)

  • The Short- and Longterm Impact of Brand Placement in an Advertiser-Funded TV Program on Viewers’ Attitudes Towards the Sponsor brand and Its Main Competitor (Verhellen, Eelen, Dens, de Pelsmacker)

  • Summary • 3 pages • 2018
  • Available in package deal
    • This is a summary of the article "The Short- and Longterm Impact of Brand Placement in an Advertiser-Funded TV Program on Viewers’ Attitudes Towards the Sponsor brand and Its Main Competitor"
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Articles Consumer Marketing Summaries | Vrije Universiteit

  • Articles Consumer Marketing Summaries | Vrije Universiteit

  • Package deal • 13 items • 2018
  • Summaries of all the articles relevant for the course Consumer Marketing (2018) at Vrije Universiteit
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Summary | Whillans, A. V., E. W. Dunn, P. Smeets, R. Bekkers, M. I. Norton (2017) - Buying Time Promotes Happiness

  • Summary | Whillans, A. V., E. W. Dunn, P. Smeets, R. Bekkers, M. I. Norton (2017) - Buying Time Promotes Happiness

  • Summary • 4 pages • 2018
  • Available in package deal
    • Article summary of Whillans, A. V., E. W. Dunn, P. Smeets, R. Bekkers, M. I. Norton (2017) - Buying Time Promotes Happiness
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Summary | Eelen, J., P. Ozturan and P. W. J. Verlegh (2017) - The Differential Impact of Brand Loyalty On Traditional and Online Word of Mouth

  • Summary | Eelen, J., P. Ozturan and P. W. J. Verlegh (2017) - The Differential Impact of Brand Loyalty On Traditional and Online Word of Mouth

  • Summary • 8 pages • 2018
  • Available in package deal
    • Article summary of Eelen, J., P. Ozturan and P. W. J. Verlegh (2017) - The Differential Impact of Brand Loyalty On Traditional and Online Word of Mouth
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Summary | Watson, G., J. Beck, C. Henderson and R. W. Palmatier (2015) - Building, Measuring, and Profiting from Customer Loyalty

  • Summary | Watson, G., J. Beck, C. Henderson and R. W. Palmatier (2015) - Building, Measuring, and Profiting from Customer Loyalty

  • Summary • 6 pages • 2018
  • Available in package deal
    • Article summary of Watson, G., J. Beck, C. Henderson and R. W. Palmatier (2015) - Building, Measuring, and Profiting from Customer Loyalty
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Summary | Barasch, Alixandra, Gal Zauberman, and Kristin Diehl (2018) - How the Intention to Share can Undermine Enjoyment

  • Summary | Barasch, Alixandra, Gal Zauberman, and Kristin Diehl (2018) - How the Intention to Share can Undermine Enjoyment

  • Summary • 7 pages • 2018
  • Available in package deal
    • Article summary of Barasch, Alixandra, Gal Zauberman, and Kristin Diehl (2018) - How the Intention to Share can Undermine Enjoyment
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  • $6.05
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