Consumer Marketing

Summary obligatory articles Consumer Marketing

This is a summary of the article "Buying Time Promotes Happiness"

This is a summary of the article "Consumer Adoption of New Products: Independent Versus Interdependent Self-Perspectives"

This is a summary of the article "Having Versus Consuming: Failure to Estimate Usage Frequency Makes Consumers Prefer Multifeature Products"

This is a summary of the article "Managing Consumer Uncertainty in the Adoption of New Products: Temporal Distance and Mental Simulation"

This is a summary of the article "The Differential Impact of Brand loyalty on Traditional and Online Word of Mouth: The Moderating Roles of Self-Brand Connection and the Desire to Help the Brand"

This is a summary of the article "The Nature of Slaktivism: How the Social Observability of an Initial Act of Token Support Affects Subsequent Prosocial Action"

This is a summary of the article "Thin Slice Impressions"

This is a summary of the article "Zero as a Special Price"