Marketing Communication

Universiteit van Amsterdam (UvA)

Here are the best resources to pass Marketing Communication. Find Marketing Communication study guides, notes, assignments, and much more.

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Summary Marketing Communication - Part B (Belch&Belch Book, Literature & Micro lectures) Summary Marketing Communication - Part B (Belch&Belch Book, Literature & Micro lectures)
  • Summary Marketing Communication - Part B (Belch&Belch Book, Literature & Micro lectures)

  • Summary • 27 pages • 2020
  • The summary includes everything you need to know for the exam. This includes week 4, 5, and 6 with the Belch & Belch Book, the literature and micro lectures.
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Summary marketing communication - Understanding and knowledge assignment part B
  • Summary marketing communication - Understanding and knowledge assignment part B

  • Summary • 37 pages • 2020
  • A summary of all compulsory Belch and Belch book chapters and literature for the understanding and knowledge assignment part by in Marketing Communication.
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Summary Marketing communication part D
  • Summary Marketing communication part D

  • Summary • 34 pages • 2020
  • Summary of the articles for part D Marketing Communication, part of the masters persuasive communication: Muntinga, Moorman and Smit Eigenraam et al. Van Noort, Antheunis & van Reijmersdal Fournier & Avery van Noort & Willemsen Hennig-Thureau & Wiertz Boerman, Willemse & van der Aa Boerman, Kruikemeier & Zuiderveen Zarouali, Ponnet, Walrave, Poels
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Marketing Communication - PART D Understanding & Knowledge
  • Marketing Communication - PART D Understanding & Knowledge

  • Summary • 16 pages • 2018
  • Recap of all articles that should be learned for the understanding and knowledge assignment part D for the course Marketing Communication (Master Persuasive Communication). The recap contains the following articles: Muntinga, D. G., Moorman, M., & Smit, E. G. (2011). Introducing COBRAs: Exploring motivations for brand-related social media use. International Journal of Advertising, 30(1), 13-46. Voorveld, H. A.M, van Noort, G., Muntinga, D. G., & Bronner, F. (2018). Engagement with social media...
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Marketing Communication - PART B Understanding & Knowledge Marketing Communication - PART B Understanding & Knowledge
  • Marketing Communication - PART B Understanding & Knowledge

  • Summary • 13 pages • 2018
  • Recap of all articles and chapters of the book that should be learned for the understanding and knowledge assignment part B for the course Marketing Communication (Master Persuasive Communication). The recap contains the following articles: Belch, G. E., & Belch M. A. (2015). Chapter 4: Perspectives on consumer behaviour, pp 108-138. Tversky, A., & Kahneman, D. (1981). The framing of decisions and the psychology of choice. Science, 211(4481), 453-458. Wang, C.-L., Siu, N. Y. M., & Hui, A. S. ...
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Summary Marketing Communication Part D (the Interactions)
  • Summary Marketing Communication Part D (the Interactions)

  • Summary • 15 pages • 2018
  • Summary of all required course material for Marketing Communication Part D: the Interactions. See the first page for an overview of the summarized articles in this summary (Note: the Aguirre paper and the Zarouali paper are missing though).
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Marketing Communication Block D
  • Marketing Communication Block D

  • Summary • 5 pages • 2018
  • Brief summaries of classes in year 2017/2018. Block D.
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Marketing Communication Block C
  • Marketing Communication Block C

  • Summary • 5 pages • 2018
  • Brief summaries of classes in year 2017/2018. Block C
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Summary Marketing Communication Part B: the Consumer Summary Marketing Communication Part B: the Consumer
  • Summary Marketing Communication Part B: the Consumer

  • Summary • 32 pages • 2018
  • Summary of all required information for Marketing Communication Part B: the Consumer. See the first page for an overview of the summarized information in this summary.
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