logo-home
logo
  2. Universiteit Van Amsterdam
  3. Marketing Communication (77643SP06Y)

Marketing Communication

Universiteit van Amsterdam (UvA)

Here are the best resources to pass Marketing Communication. Find Marketing Communication study guides, notes, assignments, and much more.

Popular textbooks

Advertising and Promotion: An Integrated Marketing Communications Perspective

Advertising and Promotion: An Integrated Marketing Communications Perspective

Michael Belch, George Belch

1 documents

Advertising and Promotion: An Integrated Marketing Communications Perspective

Advertising and Promotion: An Integrated Marketing Communications Perspective

George E Belch, Michael A Belch

1 documents

All books 3 Hide

23 results

Complete Summary Marketing Communication (2024/2025) - Master’s Persuasive Communication (grade: 9.7)

  • Summary

    Complete Summary Marketing Communication (2024/2025) - Master’s Persuasive Communication (grade: 9.7)

  • -
    -
    23
    47
    November 2024
    2024/2025
  • A comprehensive summary for Marketing Communication (77643SP06Y , Persuasive Communication Master’s), covering all the essential information in a clear and structured way. This structure makes it easy to learn. It contains all the Micro-lectures, articles, literature and the Belch & Belch Chapters. I gained a 9.7 with this summary so you’re guaranteed that it contains all the necessary information!
  • isabelvanm
    $13.08 More Info
Marketing Communication PART B Marketing Communication PART B

  • Summary

    Marketing Communication PART B

  • -
    -
    -
    13
    October 2024
    2024/2025
  • This summary is totally complete and well-organised. The colors help you to understand what concepts belong together. Don't miss out on this information for your exam!
  • valinfluttert
    $9.20 More Info
Marketing communication - Critical review / reflection

  • Summary

    Marketing communication - Critical review / reflection

  • 4.0
    (1)
    4.0
    3
    3
    June 2024
    2023/2024
  • This is a critical reflection / review of the Voorveld et al. (2018) article. My grade was a 7,9.
  • ainoagpieters
    $13.20 More Info
Marketing communication summary - Part B the Consumer week 4-6

  • Summary

    Marketing communication summary - Part B the Consumer week 4-6

  • -
    -
    3
    28
    June 2024
    2023/2024
  • This summary is of the markating communication course. Part B was the exam material so this summary is from week 4-6. The summary consist of all the materials and theories discussed in class and has a summary of all the articles. My grade was an 8,8
  • ainoagpieters
    $9.60 More Info
COMPLETE Lecture Summary - Marketing Communication (6314M0342Y)

  • Summary

    COMPLETE Lecture Summary - Marketing Communication (6314M0342Y)

  • -
    -
    -
    31
    January 2024
    2023/2024
  • Extensive summary/lecture notes of the Marketing Communication course for the MSc Business Administration elective at the University of Amsterdam. Easy to understand, designed for you to ace your exam even at the very last minute! Note: the reading summaries are not included, however, they were incorporated into the lectures and were NOT specifically exam material.
  • notesbyb
    $13.20 More Info
Marketing Communication Part D notes (8.7 exam grade)

  • Summary

    Marketing Communication Part D notes (8.7 exam grade)

  • -
    -
    1
    31
    February 2023
    2022/2023
  • This pdf summarises all the articles that need to be read during the course (Part D), and all the important concepts and research findings are included in the notes. I found the notes to be super helpful during the exam period and got 8.7 for the exam. Really hope this note could help y'all!!! Good luck!!!!
  • jiayixiasiena
    $7.80 More Info
Marketing communication & consumer research in marketing

  • Package deal

    Marketing communication & consumer research in marketing

  • -
    -
    -
    2
    December 2022
  • Marketing communication & consumer research in marketing
  • merlejenster
    $11.52 More Info
Important Concepts with Definitions Part D Marketing Communication

  • Summary

    Important Concepts with Definitions Part D Marketing Communication

  • -
    -
    -
    6
    December 2022
    2022/2023
  • This document gives an overview of the different important concepts with definitions discussed during part D of marketing communication.
  • DemiVanPelt
    $5.27 More Info
Summary Part D Marketing Communication

  • Summary

    Summary Part D Marketing Communication

  • 3.0
    (1)
    3.0
    3
    64
    December 2022
    2022/2023
  • This document combines the information from the lectures, slides, and the academic articles. (Week 12, 13, and 14)
  • DemiVanPelt
    $7.20 More Info
Summary Part B Marketing Communication (exam grade 9.2) Summary Part B Marketing Communication (exam grade 9.2)

  • Summary

    Summary Part B Marketing Communication (exam grade 9.2)

  • 4.3
    (3)
    4.3
    33
    47
    October 2022
    2022/2023
  • This document combines the information from the lectures, slides, the Belch & Belch book and the scientific articles.
  • DemiVanPelt
    $8.16 More Info
Marketing Communication: Summary Part D (Got an 8.1 in the exam)

  • Summary

    Marketing Communication: Summary Part D (Got an 8.1 in the exam)

  • 4.5
    (2)
    4.5
    10
    47
    October 2022
    2021/2022
  • The summary includes all the material for the exam on Marketing Communication (Part D). It is built up through the structure of the articles, complemented by the essential parts from the micro lectures and reading questions. I obtained an 8.1 in the exam (not included).
  • JohnP89
    $20.65 More Info
Summary Marketing Communication part D (77643SP06Y)

  • Summary

    Summary Marketing Communication part D (77643SP06Y)

  • -
    -
    1
    32
    June 2022
    2021/2022
  • Covers all micro lectures for part D + guest lecture Joanna Strycharz. Course started in February 2022.
  • priscillaschaap
    $8.40 More Info
Marketing communication (Grade: 8.5)

  • Summary

    Marketing communication (Grade: 8.5)

  • Available in bundle
    -
    -
    1
    153
    February 2022
    2021/2022
    Available in bundle
  • All articles that had to be read for the course and the notes of the lectures are summarized. The summary consists of so-called knowledge clips in which theory is given about, in this case, the topic of branding. The readings consist of articles that had to be read. This summary contains the most important points for the exam.
  • merlejenster
    $6.36 More Info
Complete summary of Marketing Communication 2021/2022 (grade 8)

  • Summary

    Complete summary of Marketing Communication 2021/2022 (grade 8)

  • 5.0
    (1)
    5.0
    3
    129
    January 2022
    2021/2022
  • Detailed summary of Marketing Communication. For each week: all the lectures and seminars in combination with the articles. Course in 2021/2022. Grade 8. Good luck!
  • noorjansen
    $7.20 More Info
Marketing Communication block D EXAM summary

  • Summary

    Marketing Communication block D EXAM summary

  • -
    -
    4
    4
    January 2022
    2021/2022
  • Summary for block B exam! A guaranteed 7.5+ with this summary! I found this useful, and so did my friends, to summarise all concepts, theories and key points from the readings required at the exam. It's important to use this summary as your final preparation, as you should be able to understand the concepts included. But it is a fine summary, you'll rock the exam!
  • emliabernyi
    $8.40 More Info
Marketing Communication Block B EXAM summary

  • Summary

    Marketing Communication Block B EXAM summary

  • -
    -
    4
    3
    January 2022
    2021/2022
  • Summary for block B exam! A guaranteed 7.5+ with this summary! I found this useful, and so did my friends, to summarise all concepts, theories and key points from the readings required at the exam. It's important to use this summary as your final preparation, as you should be able to understand the concepts included. But it is a fine summary, you'll rock the exam!
  • emliabernyi
    $8.40 More Info
Summary Articles Marketing Communication Part D

  • Summary

    Summary Articles Marketing Communication Part D

  • 5.0
    (1)
    5.0
    19
    41
    December 2020
    2020/2021
  • All articles summarized for the marketing communication exam Part D. Muntinga, D. G., Moorman, M., & Smit, E. G. (2011). Introducing COBRAs: Exploring motivations for brand-related social media use. International Journal of Advertising, 30(1), 13-46. Eigenraam, A. W., Eelen, J., Van Lin, A., & Verlegh, P. W. (2018). A consumer-based taxonomy of digital customer engagement practices. Journal of Interactive Marketing, 44, 102-121. Van Noort, G., Antheunis, M. L., & van Reijmersdal, E. A. ...
  • ivomartens
    $7.80 More Info
Want to regain your expenses?
How much did you already spend on Stuvia? Imagine there are plenty more of you out there paying for study notes, but this time YOU are the seller. Ka-ching!
Learn more Get started