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Marketing Communications notes (5th edition)
Patrick De Pelsmacker, Maggie Geuens - ISBN: 9780273773221
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View all 14 notes for Marketing Communications, written by Patrick De Pelsmacker, Maggie Geuens. All Marketing Communications notes, flashcards, summaries and study guides are written by your fellow students or tutors. Get yourself a Marketing Communications summary or other study material that matches your study style perfectly, and studying will be a breeze.
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Samenvatting 
Marketing Communications: a European perspective
fifth edition / vijfde editie
Patrick De Pelsmacker, Maggie Geuens, Joeri Van Den Bergh
ISBN: 9780273773221
Hoofdstukken: 1 t/m 5, 7 t/m 10, 12, 14, 15

- Summary
- • 58 pages •
Samenvatting 
Marketing Communications: a European perspective
fifth edition / vijfde editie
Patrick De Pelsmacker, Maggie Geuens, Joeri Van Den Bergh
ISBN: 9780273773221
Hoofdstukken: 1 t/m 5, 7 t/m 10, 12, 14, 15

Exam Preparation and literature summary of the CPD2 Exam in Block 2.2 of International Communication
- Summary
- • 28 pages •
Exam Preparation and literature summary of the CPD2 Exam in Block 2.2 of International Communication
Summary: Media and Communication theory block 2.2.
- Summary
- • 60 pages •
Summary: Media and Communication theory block 2.2.
Summary of sections 6,11,13 and 16 (in addition to other summaries of the book that are already online). Summary was made of the book "Marketing Communications: An European perspective 5th Edition" - Patrick De Pelsmacker, Magggie Geuens and Joeri Van Den Bergh
- Summary
- • 14 pages •
Summary of sections 6,11,13 and 16 (in addition to other summaries of the book that are already online). Summary was made of the book "Marketing Communications: An European perspective 5th Edition" - Patrick De Pelsmacker, Magggie Geuens and Joeri Van Den Bergh
Summary all lectures notes & chapt. 5 6 7 & 9
- Summary
- • 109 pages •
Summary all lectures notes & chapt. 5 6 7 & 9
A summary of the most relevant chapters studied for the course Marketing Communication year 2016/2017. This summary includes the chapters 1 - 12 from the book "Marketing Communications: A European Perspective" (De Pelsmacker et al., 2013) 5th edition.
- Summary
- • 36 pages •
A summary of the most relevant chapters studied for the course Marketing Communication year 2016/2017. This summary includes the chapters 1 - 12 from the book "Marketing Communications: A European Perspective" (De Pelsmacker et al., 2013) 5th edition.
A summary of most of the chapters of the book Marketing Communications, a European perspective
- Summary
- • 42 pages •
A summary of most of the chapters of the book Marketing Communications, a European perspective
Summary IMC, third year ITMC
- Summary
- • 29 pages •
Summary IMC, third year ITMC
Comprehensive summary of Marketing Communications chapters 5, 6, 8 & 9.
- Summary
- • 27 pages •
Comprehensive summary of Marketing Communications chapters 5, 6, 8 & 9.
MSc Marketing Management, Marketing Communication (Prof. Dr. AMM Bosmans). SUMMARY OF ALL concepts, ranked by chapter. Very clear and easy to learn. Concepts are requested exam.
- Summary
- • 34 pages •
MSc Marketing Management, Marketing Communication (Prof. Dr. AMM Bosmans). SUMMARY OF ALL concepts, ranked by chapter. Very clear and easy to learn. Concepts are requested exam.
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Newest Marketing Communications summaries
Exam Preparation and literature summary of the CPD2 Exam in Block 2.2 of International Communication
- Summary
- • 28 pages •
Exam Preparation and literature summary of the CPD2 Exam in Block 2.2 of International Communication
Summary: Media and Communication theory block 2.2.
- Summary
- • 60 pages •
Summary: Media and Communication theory block 2.2.
Summary all lectures notes & chapt. 5 6 7 & 9
- Summary
- • 109 pages •
Summary all lectures notes & chapt. 5 6 7 & 9
A summary of the most relevant chapters studied for the course Marketing Communication year 2016/2017. This summary includes the chapters 1 - 12 from the book "Marketing Communications: A European Perspective" (De Pelsmacker et al., 2013) 5th edition.
- Summary
- • 36 pages •
A summary of the most relevant chapters studied for the course Marketing Communication year 2016/2017. This summary includes the chapters 1 - 12 from the book "Marketing Communications: A European Perspective" (De Pelsmacker et al., 2013) 5th edition.
Summary IMC, third year ITMC
- Summary
- • 29 pages •
Summary IMC, third year ITMC
Comprehensive summary of Marketing Communications chapters 5, 6, 8 & 9.
- Summary
- • 27 pages •
Comprehensive summary of Marketing Communications chapters 5, 6, 8 & 9.
A summary of the chapters of the book Marketing Communication, a European Perspective - Pelsmacker et al., Which you should know for the Marketing Communication exam. Chapters 5, 6, 8, 9
- Summary
- • 17 pages •
A summary of the chapters of the book Marketing Communication, a European Perspective - Pelsmacker et al., Which you should know for the Marketing Communication exam. Chapters 5, 6, 8, 9
Pelsmacker Summary, Exam Preparation for the CPD2 Exam in Block 2.1 of International Communication
- Summary
- • 8 pages •
Pelsmacker Summary, Exam Preparation for the CPD2 Exam in Block 2.1 of International Communication
Summary book of Pelsmaker et. al "Marketing Communications" (an European perspective), needed for the course Marketing Communication (Marketing Management / Marketing Analytics)
- Summary
- • 17 pages •
Summary book of Pelsmaker et. al "Marketing Communications" (an European perspective), needed for the course Marketing Communication (Marketing Management / Marketing Analytics)
Summary of the book 'Marketing Communications: a European perspective'. All the compulsory chapters (3,5,6,8,9) are summarized in this document. Please be aware: 5th edition!
- Summary
- • 29 pages •
Summary of the book 'Marketing Communications: a European perspective'. All the compulsory chapters (3,5,6,8,9) are summarized in this document. Please be aware: 5th edition!
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