Marketing Communicatie

Samenvatting van het boek voor Marketing Communications van de verplichte hoofdstukken: 3, 4, 7 en 13

Summary of compulsory papers from Marketing Communications - master Marketing Management. Inclusive translation of difficult words, most important is highlighted. Summary of all required papers from the course Marketing Communication - master Marketing Management. Including translation of some difficult words and some important pieces are extra emphasized. Lectures from AMM Bosmans

In this summary lecture 2 to lecture 7 is discussed. I have used different colors to differentiate theories / models, investigations, exam questions and different important things. 2016-2017

Summary of all the obligatory papers for the course Marketing Communications of the master Marketing Management. All relevant information and figures are included. This summary is complete and can therefore easily be used as substitution for the actual papers.

All lectures of marketing communications, so all text from the powerpoints processed organized. Here i would like to put the examples from the lectures, with explanations. There are also private notes between. Most of it is in English, some notes in Dutch.

This is an extensive summary of the chapters 5,6,8 and 9 from the book Marketing Communications: a European Perspective.