Decision Making in Marketing

All lectures from Decision Making in Marketing of the second year from IBA (Tilburg University). I took the table with content for the exam into account. I used a lot of graphs, figures and examples to make it more clear. Furthermore, I used different colors for different lectures which gives it a nice overview.

Summary for the course Decision Making in Marketing for year 2 bachelor students of the study International Business Administration. This summary includes the tutorials as well as the mandatory readings required for the exam.

Summary of the course Decision Making in Marketing given at Tilburg University at the bachelor International Business Administration. This summary covers all content you need to know for your exam.

This document contains all the information you need to pass the course Decision Making in Marketing. I myself passed the course with an 8.5 with the help of this summary! It's written in english and includes all the slides.

Summary Decision Making in Marketing Lectures

The lectures of DM summarized, including extra information on the topics. I also have a summary of the two tutorials (papers) which you have to learn.

You have to learn the slides of the tutorials and the lectures. This document includes the tutorials, including the answers to the open questions about the papers.