Decision Making in Marketing
Tilburg University (UVT)
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Full summary for the exam: lectures + book chapters
Lecture notes DMM
These are a few of the year 2 subjects summarised
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DDM, Information Management and IBR Complete Summary
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This is the complete summary for International Business Research for IBA and decision making in marketing for IBA. It contains full notes, the textbook and examples.
This file contains a summary for all relevant chapters for the course decision making for marketing for IBA
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Summary for decision making in marketing
- Summary • 68 pages • 2021
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This summary contains all required book chapters and 
lecture slides. The books used; 
- Influence, science and practice by Robert B. Cialdini 
- Consuemr Behavior by Hoyer, Macinnis, Pieters
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Decision making in marketing summary IBA
- Summary • 85 pages • 2020
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This is a summary for the full course of decision making in marketing (DMM), for second year IBA students in Tilburg University. It is very detailed, with graphs and images to make learning it much easier. With this summary, everything regarding the course is covered.
Summary of decision making in marketing lectures including exam hints and examples
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