Radboud Universiteit Nijmegen · Master Marketing · International Brand Management (MANMMA035A)

Here are the best resources to pass International Brand Management (MANMMA035A) at Radboud Universiteit Nijmegen. Find International Brand Management (MANMMA035A) study guides, notes, assignments, and much more. We also have lots of notes, study guides, and study notes available for Master Marketing at Radboud Universiteit Nijmegen.

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Summary of the articles of Lei et al 2008 and Aaker et al 2000

The summary contains two summaries of the articles of Lei et al 2000: Negative spillover in brand portfolios: exploring the antecedents of asymmetric effects, and Aaker et al 2008: The brand relationship spectrum, the key to the brand architecture challenge.

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  •  • 4 pages • 
  • by KasRongen • 
  • uploaded  31-12-2021
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