International Brand Management

This summary consists of all the lectures given by the professor and each article mentioned. All the articles are summarized and are added to the fitting lecture. Also the view of the professor on each article is written down and what to study for the exam.

This summary consists of all the articles in a very concise way. Each article is summarized in a very precise manner, to show all the important details on one page. Next to that, all articles are linked by colors.

This clear and concise summary covers all the essential theories, models, and cases from the International Brand Management course. It explains complex concepts in an easy-to-understand way, saving you time while helping you focus on what really matters for the exam. With this summary, you’ll be well-prepared to master the key topics. Perfect for students who want to study efficiently and pass the course with confidence.

This summary includes all topics covered during the courses in the International Brand Management course. Studying this summary resulted in my exam getting a 7 out of 7.

International Brand Management College Notes.

This is a practice exam with open and multiple choice questions to test your knowledge about the theory of various articles and Keller's book. The document contains 44 questions and answers.

The summary contains two summaries of the articles of Lei et al 2000: Negative spillover in brand portfolios: exploring the antecedents of asymmetric effects, and Aaker et al 2008: The brand relationship spectrum, the key to the brand architecture challenge.

Comprehensive summary of the article. Brand new article so it does not appear in other summaries.

Comprehensive summary of the article. Missing in almost all summaries