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International Brand Management

Radboud Universiteit Nijmegen (RU)

Here are the best resources to pass International Brand Management. Find International Brand Management study guides, notes, assignments, and much more.

Popular textbooks

Strategic Brand Management

Strategic Brand Management

Kevin Lane Keller, Vanitha Swaminathan

2 documents

Strategic Brand Management

Strategic Brand Management

Kevin Lane Keller, Kevin Lane Keller

1 documents

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Bundle IBM - articles and lectures

  • Package deal

    Bundle IBM - articles and lectures

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    2
    September 2025
  • This bundle gives all the information of the lectures and articles. One summary contains the lectures and articles in detailed manner. The other summary consists of each article written down in one page, connecting all the articles by color.
  • vyneegilissen
    $16.69 More Info
IBM Summary lectures and articles

  • Summary

    IBM Summary lectures and articles

  • Available in bundle
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    88
    September 2025
    2024/2025
    Available in bundle
  • This summary consists of all the lectures given by the professor and each article mentioned. All the articles are summarized and are added to the fitting lecture. Also the view of the professor on each article is written down and what to study for the exam.
  • vyneegilissen
    $15.05 More Info
IBM Summary Articles

  • Summary

    IBM Summary Articles

  • Available in bundle
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    14
    September 2025
    2024/2025
    Available in bundle
  • This summary consists of all the articles in a very concise way. Each article is summarized in a very precise manner, to show all the important details on one page. Next to that, all articles are linked by colors.
  • vyneegilissen
    $8.86 More Info
Summary, Lectures & Articles - International Brand Management (IBM): MAN-MMA035A

  • Summary

    Summary, Lectures & Articles - International Brand Management (IBM): MAN-MMA035A

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    1
    62
    September 2025
    2024/2025
  • This clear and concise summary covers all the essential theories, models, and cases from the International Brand Management course. It explains complex concepts in an easy-to-understand way, saving you time while helping you focus on what really matters for the exam. With this summary, you’ll be well-prepared to master the key topics. Perfect for students who want to study efficiently and pass the course with confidence.
  • thomasdenotter2000
    $7.40 More Info
Samenvatting - International Brand Management (MAN-MMA035A) (Radboud University)

  • Summary

    Samenvatting - International Brand Management (MAN-MMA035A) (Radboud University)

  • 0.0
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    4
    172
    February 2024
    2022/2023
  • This summary includes all topics covered during the courses in the International Brand Management course. Studying this summary resulted in my exam getting a 7 out of 7.
  • brittkobes1
    $9.76 More Info
International Brand Management College Notes International Brand Management College Notes

  • Class notes

    International Brand Management College Notes

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    56
    December 2022
    2022/2023
  • International Brand Management College Notes.
  • LisaBier
    $8.65 More Info
International Brand Management Trial Exam International Brand Management Trial Exam

  • Exam (elaborations)

    International Brand Management Trial Exam

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    7
    December 2022
    2022/2023
    7-8
  • This is a practice exam with open and multiple choice questions to test your knowledge about the theory of various articles and Keller's book. The document contains 44 questions and answers.
  • LisaBier
    $9.27 More Info
Summary of the articles of Lei et al 2008 and Aaker et al 2000

  • Summary

    Summary of the articles of Lei et al 2008 and Aaker et al 2000

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    4
    December 2021
    2021/2022
  • The summary contains two summaries of the articles of Lei et al 2000: Negative spillover in brand portfolios: exploring the antecedents of asymmetric effects, and Aaker et al 2008: The brand relationship spectrum, the key to the brand architecture challenge.
  • KasRongen
    $4.32 More Info
Summary Pogacar et al. (2021) Is Nestle a Lady? The Feminine Brand Name Advantage

  • Summary

    Summary Pogacar et al. (2021) Is Nestle a Lady? The Feminine Brand Name Advantage

  • Available in bundle
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    4
    6
    December 2021
    2021/2022
    Available in bundle
  • Comprehensive summary of the article. Brand new article so it does not appear in other summaries.
  • joostlanghout
    $7.41 More Info
Summary of Steenkamp et al. (2010): A Global Investigation into the Constellation of Consumer Attitudes Toward Global and Local Products

  • Summary

    Summary of Steenkamp et al. (2010): A Global Investigation into the Constellation of Consumer Attitudes Toward Global and Local Products

  • Available in bundle
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    7
    December 2021
    2021/2022
    Available in bundle
  • Comprehensive summary of the article. Missing in almost all summaries
  • joostlanghout
    $5.56 More Info
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